Archives for Business Columns

The Must-Have Local Search Platform: Yelp

Yelp isn’t new. It’s been around for awhile. Yet, now it’s really becoming the search platform that local businesses should not ignore or wish would go away. There are numerous online directories out there, but Yelp has been prominent for
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Facts About “Fresh” Content

I often hear from prospective clients they are worried about generating “fresh content” for their websites. “Fresh content” usually refers to the written text on a web page, as opposed to images, videos, tools, etc. There are two types of
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Crazy about Getting Things Done

My desk has stayed clean now for five months. It used to stay clean for maybe five hours if I was lucky. Five months ago, right before Thanksgiving, I started productivity guru David Allen’s Getting Things Done (GTD) system. It
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Git It Said Right!

I am a child of the Central Valley in California. Farmers and ranchers and cowboys settled our fertile land. So I grew up with a Western accent and mispronouncing words. I substituted “i’s” for “e’s” saying, “git” for “get” and
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Text Reverse Type Example

REVERSE TYPE is light or bright letters against a dark background. It is difficult for the reader to read and can even hurt his eyes. Below is a sample of reverse type. Graphic designers often love the “look.” Though this
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Reader-Friendly Advertising

Advertising is a “necessary evil” for most small businesses. It’s expensive and the “return on investment” isn’t always readily apparent. Often most businesses are so mystified by the process that about all they do with their advertising is to print
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