Archives for Business Columns

You Don’t Need to Freeze When You Write an Ad.

In addition to my copywriting, I also edit a local lifestyle magazine. As we are still a fledgling operation, sometimes I get involved with the advertising sales. With the dwindling readership of newspapers, lifestyle magazines mailed directly to homes are
Read More

Mickey Mouse Websites No More!

This article first appeared in Floor Covering News. It’s amazing how many floor covering companies still don’t have quality professional websites up and running. Yes, if you have a strong local presence and terrific sales reps, you can get by
Read More

Million Dollar Web Marketing Research for Free

This article first appeared in Floor Covering News. What if you had access to “million dollar” marketing research for your flooring company, it cost you absolutely nothing, and you didn’t take advantage of it? Often, I speak with owners who
Read More

Online Furniture Web Marketing Made Easy

This article first appeared in Casual Living Okay, you have a website. And it looks pretty good. It has a fantastic gallery of your most impressive all-weather outdoor furniture. Or maybe it shows off your contemporary indoor sets. It lists
Read More

Examples Of Text Formatting: The Bad And The Good

With apologies to President Abraham Lincoln, below is a sample of how bad formatting can make even well-written material difficult to read on the Web or in print. The Gettysburg Address Ugly Formatting: Four score and seven years ago, our
Read More

Sales Landing Pages: The Better Sales Tool!

The future of print media is in flux. Newspapers and magazines are trimming their pages and their staffing, as subscribers and advertisers dwindle. One thing for certain, the Internet isn’t going away. It’s foolish not to pay attention to new
Read More