REVERSE TYPE is light or bright letters against a dark background. It is difficult for the reader to read and can even hurt his eyes. Below is a sample of

Advertising is a “necessary evil” for most small businesses. It’s expensive and the “return on investment” isn’t always readily apparent. Often most businesses are so mystified by the process that

How would you like to improve your writing today? If you use five simple steps, your writing will improve significantly. Let’s work on this paragraph. You want your writing to

In addition to my copywriting, I also edit a local lifestyle magazine. As we are still a fledgling operation, sometimes I get involved with the advertising sales. With the dwindling

This article first appeared in Floor Covering News. It’s amazing how many floor covering companies still don’t have quality professional websites up and running. Yes, if you have a strong

This article first appeared in Floor Covering Weekly. It tells how a good web writer can help gather testimonials to use for website content, brochures, print ads, and more. If

This article first appeared in Floor Covering News. What if you had access to “million dollar” marketing research for your flooring company, it cost you absolutely nothing, and you didn’t

This article first appeared in Casual Living Okay, you have a website. And it looks pretty good. It has a fantastic gallery of your most impressive all-weather outdoor furniture. Or

With apologies to President Abraham Lincoln, below is a sample of how bad formatting can make even well-written material difficult to read on the Web or in print. The Gettysburg