Archives for Copywriting

Panic Early. When Writing Web Content.

Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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SEO Friendly Platforms May Be Misleading

I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Best Ever Team Brainstorming Tip

Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
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Do You Even Need Text On Your Home Page?

Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell  more than words ever will. But if good rankings in search
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Writer’s Block? Start Anywhere.

Anyone who has to write content of any sort sometimes faces “writer’s block” — that wonderful feeling when you sit down at your computer screen and you hear the crickets singing. We’ve all seen the movies where the writer goes
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Keep Web Content Writer In The Loop

Imagine you’re an interior designer and you’re hired to decorate an entire house. You bring all your talent, experience, and wisdom to the project. You consult with the owners to understand their personality, their tastes, and their lifestyle. The result?
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