Archives for Copywriting

Your Website Words Matter

Sometimes people look at me like I have two heads when I try to explain what I do. In part it’s because I freelance and am not an ad agency nor do I work for an agency. I also work
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Write It Down. Everything.

I remember when my daughter was in high school and helping a friend with algebra. My daughter said, “She really gets the concepts, her problem is she makes mistakes because she doesn’t write all the steps down, she tries to
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Two Easy and Fun Tips for SEO Copywriting

When I first began to learn SEO copywriting, my coach taught me to look for opportunities  to get my client’s best keyword phrases into the web page content by simply rearranging sentences. You don’t have to be a professional at
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Rev: A Cool Transcription Tool

Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe an audio recording manually. Even a five-minute interview can take
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Relax And Let A Great Headline Float To The Top

Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of
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Pictures On Your Website Ain’t Enough

It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
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