My AI Writing Confession
While I enjoy using AI for everyday personal and work research, I find myself refraining from letting it write a first draft. It’s totally because of my insecurity. I’m intimidated
May 5, 2026
Why “friendly” is sooooo important?
Online marketing demands a “friendly” conversational voice. The writing on your website must be relaxed, yet informative. Like one friend talking to another. This builds trust between your company and your prospects.
And trust means sales!
By the way, the friendliness isn’t just about the words. It’s also about how the site is arranged.
Since 2007, I have helped local businesses put their best foot forward online.
The companies I work for show up well in Google and AI search rankings and their customers love their websites because they are friendly, informative, and easy to use.
Naturally, that means their sales increase!
Isn’t it time you stop bleeding sales simply because the writing and arrangement of content on your site is same-old, same-old?
Remember — Better Web Content means Better Web Sales.
While I enjoy using AI for everyday personal and work research, I find myself refraining from letting it write a first draft. It’s totally because of my insecurity. I’m intimidated
In my last tip, I wrote about the importance of making your website readable to the visually impaired. As I mentioned in that article, one of the most important things
Years ago, my first computer tech was blind. When I had a computer problem, I phoned my friend, Brent, and asked if I could pick him up to fix my