Why “friendly” is sooooo important?
Online marketing demands a “friendly” conversational voice. The writing on your website must be relaxed, yet informative. Like one friend talking to another. This builds trust between your company and your prospects.
And trust means sales!
By the way, the friendliness isn’t just about the words. It’s also about how the site is arranged.
Since 2007, I have helped local businesses put their best foot forward online.
The companies I work for show up well in Google search rankings and their customers love their websites because they are friendly and easy to use.
Naturally, that means their sales increase!
Isn’t it time you stop bleeding sales simply because the writing and arrangement of content on your site is same-old, same-old?
Remember — Better Web Content means Better Web Sales.
Did you know back in the 17th century, two men, who made a simple writing boo-boo, were fined £300 (equivalent today to £53,144 or about $66,224)? To make matters worse, they also lost their printing license. They had published a Bible, which was to become known as the “Wicked Bible.”
We all have word-shortcuts, also known as acronyms. Adults have them — DIY (do it yourself) ASAP (as soon as possible), TMI (too much information). Kids have them. ROFLOL (rolling on floor laughing out loud), JK (just kidding), IKR (I know, right?). Acronyms are useful and, often, fun. Many we
A few weeks ago, one of my platforms, I believe it was Constant Contact, I set up two-factor authentication on my account. I know, I know. Two-factor authentication has been around forever, but I always avoided it as it’s such a hassle. Now I didn’t have a choice. I was
