If you are like many owners of a local small business (less than 50 employees), when you built your website, you probably skimped on your web content development, which includes search engine optimization copywriting (SEO).
Here’s what typically happens. You’re developing a new website and your web developer emails: “Where’s the content?”
You are crazy busy, so you grab your brochure and any other marketing materials you have laying around, and you send it all off to him.
Big mistake!
Thrown together content or content recycled from a brochure or other printed materials usually won’t work on your web pages. In part, because your printed materials weren’t developed well in the first place.
This all means fewer leads and fewer sales for you.
The good news is, most likely, your competitors are making the same mistakes. That means you have a huge opportunity to outperform your competitors — by simply redeveloping important pages on your website. I also develop completely new content for entire websites. My favorite.
That’s what I do: Web Content Development and Copywriting for SEO.
I help my clients drive quality traffic to their web pages through search engine optimization. And, as a copywriter, I write pages that turn into leads or sales.
P.S. Over the years, many clients have requested me to design their websites as well as develop content. That’s fine, too!
I just wanted to say how much I appreciated your work on the CNS project. Having spent 10 years with Foote, Cone, & Belding; Mojo; and, DDB I have seen some great writers. Since those days in the 80’s, I’ve seen a lot who did not know anything about selling, about strategy, and it was a joy to find someone who ‘got it.’ Great Work!
It’s been an absolute pleasure working with you, Kathy. You are consistent and your work ethic is the kind America is losing. This project is the biggest thing I’ve ever worked on and you have been a big part of that. I truly do appreciate your help with our product.
