Why “friendly” is sooooo important?
Online marketing demands a “friendly” conversational voice. The writing on your website must be relaxed, yet informative. Like one friend talking to another. This builds trust between your company and your prospects.
And trust means sales!
By the way, the friendliness isn’t just about the words. It’s also about how the site is arranged.
Since 2007, I have helped local businesses put their best foot forward online.
The companies I work for show up well in Google search rankings and their customers love their websites because they are friendly, informative, and easy to use.
Naturally, that means their sales increase!
Isn’t it time you stop bleeding sales simply because the writing and arrangement of content on your site is same-old, same-old?
Remember — Better Web Content means Better Web Sales.
My colleague, Michael Katz of Blue Penguin Development, had a tip for getting testimonials that’s so easy. Because it’s easy, it’s often overlooked by business owners. Michael writes from the perspective of a professional looking to be hired, but his ideas certainly apply to any business including retail. Here’s what
When I get an e-newsletter from someone and it immediately asks me to click on a link to read the article, I am highly annoyed. The click often goes instantaneously to the information, so you may ask what’s the big deal about one lousy click? We’re all busy. When I
Preface: Technically, AI writing tools are not classified as robots because they aren’t physical things. However, in the following article, I sometimes refer to them as “robots” because it’s the best I can do, for now, to explain my thinking. This is not so much a web tip as a
