(559) 309-2940

kathy@andesandassociates.com

Friendly Web Content Development for Local Companies

Serving Up Fresh and “Friendly” Content Daily

Hi, my name is Katherine Andes. Let’s get right to it. These are the three things I spend most of my time on:

  1. Developing friendly web content for sites designed by someone else.
  2. Developing friendly web content for storefront websites.
  3. Developing friendly web content for sites I design using a website builder.
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Why “friendly” is sooooo important?

Online marketing demands a “friendly” conversational voice. The writing on your website must be relaxed, yet informative. Like one friend talking to another. This builds trust between your company and your prospects.

And trust means sales!

By the way, the friendliness isn’t just about the words. It’s also about how the site is arranged.

  • Does the navigation make sense?
  • Are the images compelling?
  • Are there badges to reinforce trust?
  • How about testimonials?
  • Are the call-to-actions strategically placed?
  • Are the tags for search engine optimization (SEO) written to encourage click throughs from search results?

 

Since 2007, I have helped local businesses put their best foot forward online.

The companies I work for show up well in Google search rankings and their customers love their websites because they are friendly and easy to use.

Naturally, that means their sales increase!

Isn’t it time you stop bleeding sales simply because the writing and arrangement of content on your site is same-old, same-old?

Remember — Better Web Content means Better Web Sales. 

Let's get started!
Should you hire someone for your web content?

Hire me first.

View my work

What is good content?

See what people are saying

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Katherine's Most Recent Easy Web Tips

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Improve Storefront Websites with Custom Content

If you have a retail store, chances are you have a “storefront” website, that is a site that comes with products pre-loaded that you can feature or not feature on your website. These sites also come with pre-written content and then your store’s name and location is simply dropped in

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Local SEO button on computer

Messing with Your Canned SEO. It’s okay.

Many storefront websites have an automated tool to draft title and description tags for their customers. That’s fine.  Title tags are critical for good local search engine optimization (SEO). So even an automated system for drafting the tags is better than not drafting them at all. But are you checking

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Favicons Are in Google Search Results

There’s a little icon called a favicon that is very helpful to website users and helpful to online branding. They appear in your browser window and help folks recognize that they have a window on your website already open. Here’s mine … Looks nice doesn’t it? When you have a

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