(559) 309-2940

kathy@andesandassociates.com

Friendly Web Content Development for Local Companies

Serving Up Fresh and “Friendly” Content Daily

Hi, my name is Katherine Andes.

I love to help local businesses — like yours — make more sales with their websites. Here are the three ways I help:

If you have a web designer, I can develop unique, compelling, and friendly content.
If you have a storefront website, I can develop unique, compelling and friendly content.
If you don’t have either of the above, I can build a website with, of course, unique, compelling and friendly content.

Why “friendly” is sooooo important?

Online marketing demands a “friendly” conversational voice. The writing on your website must be relaxed, yet informative. Like one friend talking to another. This builds trust between your company and your prospects.

And trust means sales!

By the way, the friendliness isn’t just about the words. It’s also about how the site is arranged.

Does the navigation make sense?
Are the images compelling?
Are there badges to reinforce trust?
How about testimonials?
Are the call-to-actions strategically placed?
Are the tags for search engine optimization (SEO) written to encourage click throughs from search results?

Since 2007, I have helped local businesses put their best foot forward online.

The companies I work for show up well in Google search rankings and their customers love their websites because they are friendly, informative, and easy to use.

Naturally, that means their sales increase!

Isn’t it time you stop bleeding sales simply because the writing and arrangement of content on your site is same-old, same-old?

Remember — Better Web Content means Better Web Sales.

Let's chat.

Hire content maestro first.

What is good content?

"We needed someone who would listen and understand our business. Kathy did that. A lot of people today are taking the time to shop, so we needed our website to show that we are different from the big name insurance agencies. We’re local, independent, and take the personal approach. We needed terms to be explained so that people know the differences between our products. The pages had to make sense, yet still be friendly and easy to use. Our rankings are strong so we can compete against the big names. There’s more engagement with our pages and we get more business. With Kathy, we got our value. Despite, the Covid-19 lockdown there are still people shopping for insurance; we’ve been writing business all throughout this difficult period."

"The reason we first met with Kathy was because my grandpa saw an article she wrote in the Fresno Business Journal. We didn’t know how it was going to go, but once she showed us how we could have all of our 11 locations on one website and rank well in each location, it was a done deal. It’s been a pleasure working with Kathy and very easy to get things done for the website or other platforms she assists with like Google My Business and Yelp. She stays on top of everything so that if I miss something she notifies me or just takes care of it herself. Since we created the website and other platforms, our access to customers has increased tenfold. We rank very well in search for all of our locations. Kathy makes things easy and she’s extremely helpful."

"Kathy is meticulous. She checks everything; things don’t escape her. She got me a practically free website upgrade from my storefront provider. I’ve talked to them for years and they never mentioned that I could get a free upgrade. Kathy figured it out. Before the upgrade my mobile was terrible, now it looks great. She does a lot of work that’s unseen. I knew she was good at SEO, but I didn’t expect it to start working so soon. I type in keywords and our site pops up now in the search results in top positions, often #1. The phone is ringing. We’re seeing results. I definitely have a lot of trust in Kathy’s work."

Let's Keep in Touch!

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Katherine's Easy Web Tips

Grabbing Attention is Getting Harder. Try Staying Human.

Years ago I used to read screenplays for first a literary agent and then a movie production company. My desk was piled high with scripts. I could tell if a screenplay was going to be worthwhile within the first ten pages. Screenplays are not text dense on a page …

Use Hidden Talents in Your Marketing

I can type numbers on the keyboard without looking. Really fast.I don’t mean an adding machine, though I can do that one-handed, too. I mean the numbers that run horizontally across the top of a regular keyboard. I can type 537-381-92381-6408946 super fast, without looking. It’s a hidden

Cartoon of pilot in cute plan flying over snowcapped mountains

Flying Digital Marketing Drunk

When I was a young woman, I worked for a literary agent in L.A. We represented a writer who in his younger years had written (among other things) episodes of the 1950s TV Show Gunsmoke. A very talented writer in my opinion. One stormy day, when it was down pouring

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