Archives for Pay Per Click

Remarketing. How’d They Do That?

Have you ever had the experience of visiting a commercial website and then finding that afterwards almost every site you visit there’s an ad for that company’s products? There’s a name for it. Remarketing. The idea is that you had
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Should I Use Both SEO and Pay Per Click Campaigns?

Sometimes my search engine optimization clients ask me if they should also use Google AdWords. Other times, I initiate the conversation and recommend that they do so. Both SEO and AdWords, also known as pay-per-click listings, will put your company
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