For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings. An SSL certificate gives owners and users more security using encryption. Luckily, it’s inexpensive to implement. Sites that don’t have
Read More
It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
Read More
This week, I’m going to give you a super quick and easy-as-pie web tip. Please check the copyright dates in the footer of your website. You do have copyright dates on your website, right? It should look something like this:
Read More
I’ve written in the recent past about how hard it is to follow all of my own advice with respect to proofreading and time management. Now I have to add keeping my testimonial page updated on my own website. I’m
Read More
A number of years ago I wrote a tip entitled 3 Proofreading Secrets for Mostly Error-Free Website Pages. The third tip suggested that you print out your newly drafted page and slowly read it out-loud. That’s still a good tip,
Read More
Okay, I’m old school. I admit it. I like to have a button at the top left of a web page that clearly says HOME. If I’m on an unfamiliar website and can’t get my bearings for any reason, I
Read More
One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work year-end and year-out with little to no changes. For example,
Read More
So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased McGillicuttyLamps.com. It seemed logical at the time. Over the years,
Read More
Have you ever wanted to retrieve a long lost web page? Or maybe you created a new website and it’s not working as well as you would like and you want to recapture some of the content from a prior
Read More
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
Read More
