Online Marketing Essentials for Local Businesses
I was speaking with a friend at my Rotary meeting about his new business. It wasn’t a retail business, it was a local personal services business. The tips I shared
January 13, 2025
I was speaking with a friend at my Rotary meeting about his new business. It wasn’t a retail business, it was a local personal services business. The tips I shared
I am not a minimalist in my home. But I am tidy. I certainly understand a home with too much stuff is claustrophobic. When a house gets cluttered, often the
A few tips back, I wrote about how favicons are showing up in search results. Very cool. In this tip, I want to show more how beneficial they are to
This was pretty stupid. I am a subscriber to a largish organization who sent me an email announcement. It was about their new website. The announcement was in the form
Years ago an accountant friend of mine told me about a colleague who went to a customer service workshop. When he got back, he redecorated his office. For some reason,
Some web designs don’t have a lot of room for navigation / menu titles. This can be a problem if you really want to have an item, you consider important,
In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must
Local clients and small business owners sometimes don’t want to be bothered with knowing anything about their websites. They outsource their website tasks and that’s fine. I make a good
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a