Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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Archives for Web Design
SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Why Google My Business Is More Important Than Ever
Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top Map showing locations of local businesses Three local business listings
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Merchandising Your Website With Better Web Content
I’m a big fan of Marcus Lemonis and his CNBC Television Show, The Profit. The popular reality show is about his partnering with promising but problematic businesses and how he helps turn them around, although some owners are so uncooperative
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Google Says, “HTTPS Everywhere.” Does Your Website Need It?
This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra layer of security. Always a good thing. But if
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The Problem With Headlines And Responsive Design
In a prior tip, I discussed the value of having web sites with responsive design. With responsive design, your website reassembles the content to look good on mobile devices. However, as a writer, I’ve discovered a problem. Responsive design can
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Checking New Website On Multiple Devices
In the good old days, when you launched a new or revised website, you just needed to check and review your web pages on your desktop computer. A thorough review includes checking for items like … Does your
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So What Is DPI Anyway And Why Should You Care?
Sometimes a client wants to use an image in print that he’s pulled off the web (never mind the potential copyright infringement for now). Because the image was pulled from the Internet, chances are the resolution is too low for
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Websites Shouldn’t Be Beauty Contests
“The problem with the web is people are looking at websites to be beauty pageants.” Seth Godin It’s not unusual for a new client to tell me that he or she wants a flashy website, something that’s “fantastic” and will
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Tidy Up Customer Testimonials
Picture yourself receiving a complimentary email from a customer regarding her experience shopping and purchasing in your store. She raves about her shopping experience and your customer service. You decide, rightly, to post the testimonial on your website. Here’s what
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