Archives for SEO

Google Algo Changes for SEO and Local Search

Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update.  It’s fascinating. Over the years, the basics have pretty much stayed the same. The current changes do seem to be
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Two Easy and Fun Tips for SEO Copywriting

When I first began to learn SEO copywriting, my coach taught me to look for opportunities  to get my client’s best keyword phrases into the web page content by simply rearranging sentences. You don’t have to be a professional at
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New Website? It Ain’t Over!

I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I was very pleased with the results. It’s a beautiful new
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Not on Google? Not!

A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no presence in the search results.” This relative is an Internet
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Relax And Let A Great Headline Float To The Top

Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of
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How To Get Web And Other Online Content Done

Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending us bills,” he had said. My client told him, “When
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Is SEO as a Standalone Service Good for Local Companies?

Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports? SEO Reports are how most standalone SEO companies justify their
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