Archives for SEO

SEO Friendly Platforms May Be Misleading

I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Shortcut to Find Words On A Web Page Fast

This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
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Do You Even Need Text On Your Home Page?

Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell  more than words ever will. But if good rankings in search
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Why SEO Is Like A Jigsaw Puzzle

When you open a jigsaw puzzle box, you are confronted with a jumble of puzzle pieces, like up to a 1,000. Unless you’re a veteran jigsaw puzzler (I am not) it can seem like a Herculean task to put it
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The Solution To Longish Web Pages

A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
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SEO Copywriting Is About More Than Websites.

Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit from SEO as well. For example, I recently worked on
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