Lately, I’ve been speaking to companies who are not tracking how many visits they are getting to their websites. Often they contact me because they want to improve their rankings in the search results: search engine optimization. They want more
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I received this question from a client: “Quick question … Are you saying that if you’re optimizing a site for different keywords, that you should have separate pages for different keywords? Meaning, you shouldn’t have multiple keywords on one page?”
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It doesn’t happen very often, but every once in a while I get a “don’t put that in” client. I totally understand that everything I may wish to write is not necessarily something a client will want on the website
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While working on a client’s web page, I noticed an image was missing. I found the errant image in my files and re-uploaded it. That got me to wondering if other images on his site were missing. I checked the
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I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I was very pleased with the results. It’s a beautiful new
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A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no presence in the search results.” This relative is an Internet
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A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write the tag in your web platform’s backend. When I was
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For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings. An SSL certificate gives owners and users more security using encryption. Luckily, it’s inexpensive to implement. Sites that don’t have
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Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of
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It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
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