I recently worked for a client on a website developed by a large web-design, pay-per-click, SEO (search engine optimization) type of firm. It’s always interesting to see how the big boys do things. They were very professional, very responsive, and
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I spoke with a prospect recently who keenly wanted my help to make SEO changes to his website. But he has absolutely no access to his site. Nor does anyone in his company which employs about 30 people. He was
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In my small town, we have a Farmer’s Market every Thursday evening from May through October. Part of the reason for the event is to draw folks to the struggling downtown area. The association that puts on the event encourages
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One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your web pages and is exactly the same on every page.
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I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in. What is he worried about? It must be something instinctive.
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Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? These types of emails come in all the time, filling our in-boxes. Many we ignore, especially if they are prompting us to respond in
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I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a son who had majored in computer technology and was an
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I don’t know about you, but I’m super busy. All the time. It’s not just work. It’s things like keeping up the homestead, taking my doggy for a shot, or taking a ukulele to a neighbor with a broken leg.
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Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe an audio recording manually. Even a five-minute interview can take
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Lately, I’ve been speaking to companies who are not tracking how many visits they are getting to their websites. Often they contact me because they want to improve their rankings in the search results: search engine optimization. They want more
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