Archives for Web Content

SEO Friendly Platforms May Be Misleading

I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Shortcut to Find Words On A Web Page Fast

This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
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Merchandising Your Website With Better Web Content

I’m a big fan of Marcus Lemonis and his CNBC Television Show, The Profit. The popular reality show is about his partnering with promising but problematic businesses and how he helps turn them around, although some owners are so uncooperative
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Best Ever Team Brainstorming Tip

Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
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Do You Even Need Text On Your Home Page?

Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell  more than words ever will. But if good rankings in search
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Writer’s Block? Start Anywhere.

Anyone who has to write content of any sort sometimes faces “writer’s block” — that wonderful feeling when you sit down at your computer screen and you hear the crickets singing. We’ve all seen the movies where the writer goes
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