A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write the tag in your web platform’s backend. When I was
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Archives for Web Content
Get An SSL Certificate Post-Haste
For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings. An SSL certificate gives owners and users more security using encryption. Luckily, it’s inexpensive to implement. Sites that don’t have
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Relax And Let A Great Headline Float To The Top
Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of
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Pictures On Your Website Ain’t Enough
It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
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De-That Your Web Content Writing
Years ago, when I was writing magazine articles the editors would often send a style guide for their publications. One of the guides suggested to “de-that” your article before submitting. It basically stated: Unless the sentence is rendered meaningless without
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Every Year Update Your Copyright Dates On Your Website
This week, I’m going to give you a super quick and easy-as-pie web tip. Please check the copyright dates in the footer of your website. You do have copyright dates on your website, right? It should look something like this:
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Online “Must Haves” For The Harried Local Business Owner
There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at once, you’ll go crazy. Here are what I consider the
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How To Get Web And Other Online Content Done
Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending us bills,” he had said. My client told him, “When
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Is SEO as a Standalone Service Good for Local Companies?
Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports? SEO Reports are how most standalone SEO companies justify their
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Are SEO Reports Worthwhile Or Meaningless Bling?
I spoke to a home improvement retailer recently. He said that he had paid $500 a month to an SEO company to help him rank well organically in search results. After six months, he was frustrated at the lack of
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