I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a son who had majored in computer technology and was an
Read More
Archives for Web Content
Include Text Transcriptions with Your Videos
I don’t know about you, but I’m super busy. All the time. It’s not just work. It’s things like keeping up the homestead, taking my doggy for a shot, or taking a ukulele to a neighbor with a broken leg.
Read More
Rev: A Cool Transcription Tool
Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe an audio recording manually. Even a five-minute interview can take
Read More
Want to Improve SEO? Track Your Visitors With Analytics.
Lately, I’ve been speaking to companies who are not tracking how many visits they are getting to their websites. Often they contact me because they want to improve their rankings in the search results: search engine optimization. They want more
Read More
Local Firms Can Compete With National Firms By Optimizing Keyword Phrases
I received this question from a client: “Quick question … Are you saying that if you’re optimizing a site for different keywords, that you should have separate pages for different keywords? Meaning, you shouldn’t have multiple keywords on one page?”
Read More
Don’t-Put-That-In Clients
It doesn’t happen very often, but every once in a while I get a “don’t put that in” client. I totally understand that everything I may wish to write is not necessarily something a client will want on the website
Read More
When Website Images Go AWOL
While working on a client’s web page, I noticed an image was missing. I found the errant image in my files and re-uploaded it. That got me to wondering if other images on his site were missing. I checked the
Read More
New Website? It Ain’t Over!
I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I was very pleased with the results. It’s a beautiful new
Read More
Not on Google? Not!
A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no presence in the search results.” This relative is an Internet
Read More
Description Tags. Stories. Cliffhangers. How Long?
A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write the tag in your web platform’s backend. When I was
Read More
