In my small town, we have a Farmer’s Market every Thursday evening from May through October. Part of the reason for the event is to draw folks to the struggling downtown area. The association that puts on the event encourages
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Archives for Web Content
The Importance of the Lowly Footer for SEO and More
One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your web pages and is exactly the same on every page.
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Web Writing Projects and Circling Your Prey
I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in. What is he worried about? It must be something instinctive.
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Friendly and Helpful After-Purchase Emails to Customers
Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? These types of emails come in all the time, filling our in-boxes. Many we ignore, especially if they are prompting us to respond in
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The See-Touch Advantages of Your Brick and Mortar Store
I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a son who had majored in computer technology and was an
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Include Text Transcriptions with Your Videos
I don’t know about you, but I’m super busy. All the time. It’s not just work. It’s things like keeping up the homestead, taking my doggy for a shot, or taking a ukulele to a neighbor with a broken leg.
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Rev: A Cool Transcription Tool
Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe an audio recording manually. Even a five-minute interview can take
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Want to Improve SEO? Track Your Visitors With Analytics.
Lately, I’ve been speaking to companies who are not tracking how many visits they are getting to their websites. Often they contact me because they want to improve their rankings in the search results: search engine optimization. They want more
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Local Firms Can Compete With National Firms By Optimizing Keyword Phrases
I received this question from a client: “Quick question … Are you saying that if you’re optimizing a site for different keywords, that you should have separate pages for different keywords? Meaning, you shouldn’t have multiple keywords on one page?”
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Don’t-Put-That-In Clients
It doesn’t happen very often, but every once in a while I get a “don’t put that in” client. I totally understand that everything I may wish to write is not necessarily something a client will want on the website
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