When Website Images Go AWOL

While working on a client’s web page, I noticed an image was missing. I found the errant image in my files and re-uploaded it. That got me to wondering if other images on his site were missing. I checked the
Read More

New Website? It Ain’t Over!

I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I was very pleased with the results. It’s a beautiful new
Read More

Not on Google? Not!

A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no presence in the search results.” This relative is an Internet
Read More

Get An SSL Certificate Post-Haste

For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings. An SSL certificate gives owners and users more security using encryption.   Luckily, it’s inexpensive to implement. Sites that don’t have
Read More

Relax And Let A Great Headline Float To The Top

Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of
Read More

Pictures On Your Website Ain’t Enough

It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
Read More

De-That Your Web Content Writing

Years ago, when I was writing magazine articles the editors would often send a style guide for their publications. One of the guides suggested to “de-that” your article before submitting. It basically stated: Unless the sentence is rendered meaningless without
Read More