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Copywriting tip

You Not We

When writing your web pages, remember the best grammatical voice to use is the 2nd person, i.e. you, your. The second person voice is the longstanding, proven gold standard for

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Adapt and Overcome

Last year was a tough year for most retail stores. As a service provider, it’s been tough for me, too. Many clients paused or stopped their work. As I reflect

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Overdue Website Checkup

This tip is similar to my last tip, which discussed restarting online marketing projects stalled by the lockdown. But maybe, before the lockdown, you weren’t even thinking about your website,

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