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Tips & Articles

301 Redirect Badge

Forwarding Your Deleted Web Page’s Address

Last time, I wrote on the advisability of whether or not to delete pages on your website. If they were performing well, I advised leaving them alone. However, sometimes you

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Happy Fisherman with Fish

On Removing Pages from Your Website

Occasionally, a client suggests deleting a website page that no longer seems important. Unless there is something terribly wrong with the page, I always advise checking out its performance first. 

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Click to call screenshot

Click-to-Phone Linking Makes it Easier for Customers to Contact You

Last week I wrote about the value of still having your phone number on your website. Today I want to encourage you to make your phone number a link. That’s

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Woman on phone calle

Phone Number Still Valuable on Websites

Years ago, I phoned my optometrist for an appointment. The optometrist and his wife were acquaintances from church. Super nice folks. So I phoned their office and I was greeted

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4 paper tags

New Site. Pretty Good. Underwhelming Tags.

I received a notice today rom a company I’ve done business with (high sticker price) and that I may do business with again. They announced their brand new website. I

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Staff Bio Pages Punch Up Your Website

One of the ways a retailer can plump up a website with helpful information and some SEO punch, is to spotlight the talents and expertise of individual staffers. Your talented

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Keep Holidays Updated on Your Platforms

A client of mine got a bad review for being a good guy to his employees.  He had the nerve to give an extra day off to his employees over

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Sign Up

Link Your Signup Text and Other CTAs

Recently, I went to a website for a service that I was very interested in. At the bottom of the home page was written, “Be sure to sign up for

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Capital Letters for Website Menu Items

Capitalize Your Website’s Menu Items

Today is a quick tip. I often find that when I am assisting on improving a website, one of the first things I do is take the menu items and

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Located in Hanford, CA and serving up awesome friendly web content development, web design, and SEO for Fresno, Visalia, Tulare, Porterville, Lemoore, and the English-speaking world!

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Katherine Andes
1958 Rodgers Road
Hanford, CA 93230
(559) 309-2940
kathy@andesandassociates.com

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