Are you sending out emails to your customer base? Are you doing it regularly? At least once a month? If not, you are missing out on a very powerful way to nurture prospects and secure repeat business. But there’s a
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How And Why You Should Claim And Fill Out Your Yelp Business Listing
I know I’ve written about this before, but I continue to notice the number of retailers who still have not claimed and comprehensively filled out their Yelp business listings. If you’re a local retail business and you haven’t done so
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Rev: A Cool Transcription Tool
Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe an audio recording manually. Even a five-minute interview can take
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Want to Improve SEO? Track Your Visitors With Analytics.
Lately, I’ve been speaking to companies who are not tracking how many visits they are getting to their websites. Often they contact me because they want to improve their rankings in the search results: search engine optimization. They want more
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Local Firms Can Compete With National Firms By Optimizing Keyword Phrases
I received this question from a client: “Quick question … Are you saying that if you’re optimizing a site for different keywords, that you should have separate pages for different keywords? Meaning, you shouldn’t have multiple keywords on one page?”
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Don’t-Put-That-In Clients
It doesn’t happen very often, but every once in a while I get a “don’t put that in” client. I totally understand that everything I may wish to write is not necessarily something a client will want on the website
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When Website Images Go AWOL
While working on a client’s web page, I noticed an image was missing. I found the errant image in my files and re-uploaded it. That got me to wondering if other images on his site were missing. I checked the
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New Website? It Ain’t Over!
I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I was very pleased with the results. It’s a beautiful new
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Not on Google? Not!
A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no presence in the search results.” This relative is an Internet
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Description Tags. Stories. Cliffhangers. How Long?
A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write the tag in your web platform’s backend. When I was
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