In the age of social media, pay-per-click advertising, ads on YouTube, and remarketing, it’s easy to forget about the advantages of email marketing. Yes, we all have email in-boxes crammed
Recently, I received an e-newsletter from a writer colleague, Peter Bowerman. I so identified with his process, I thought it might be of interest to you. I am sharing this
In my last tip, I discussed putting a link to a new or updated web page on your social media in order to get indexed quickly by Google. In this
I was reworking a page for a client who wanted to rank higher for a certain keyword phrase. I rewrote the page, embedding the phrase in the text and tags,
I’ve been working on a website for a client. His site was dated, terrible on mobile, contained bleh content, was poorly formatted, and wasn’t search engine optimized. I’ve know the
During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy
Sometimes people look at me like I have two heads when I try to explain what I do. In part it’s because I freelance and am not an ad agency
Do you ever have a discussion with your staff about which keyword phrases folks use for your products? For example, do folks search more for couch or sofa?
I remember when my daughter was in high school and helping a friend with algebra. My daughter said, “She really gets the concepts, her problem is she makes mistakes because
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