I was reworking a page for a client who wanted to rank higher for a certain keyword phrase. I rewrote the page, embedding the phrase in the text and tags, artfully, if I say so myself. Once the page was
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Waiting and Waiting and Waiting for the Kids
I’ve been working on a website for a client. His site was dated, terrible on mobile, contained bleh content, was poorly formatted, and wasn’t search engine optimized. I’ve know the owner for at least ten years, and we’ve discussed his
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Quarantine Homework: Check Your Website Links
During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy glass chair mat to put under my office chair. So
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Your Website Words Matter
Sometimes people look at me like I have two heads when I try to explain what I do. In part it’s because I freelance and am not an ad agency nor do I work for an agency. I also work
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Are You Guessing At Keywords?
Do you ever have a discussion with your staff about which keyword phrases folks use for your products? For example, do folks search more for couch or sofa? To find out the answer, you need to do keyword
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Write It Down. Everything.
I remember when my daughter was in high school and helping a friend with algebra. My daughter said, “She really gets the concepts, her problem is she makes mistakes because she doesn’t write all the steps down, she tries to
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When Two Spaces After A Period Is Better
One of my most popular tips is an oldie, Easy Web Tip #53. In it I advised that folks put one space after a period instead of two, which was the standard in the era of the typewriter. But in
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A Small Specialist Can Improve A Large Website SEO Firm’s Work
I recently worked for a client on a website developed by a large web-design, pay-per-click, SEO (search engine optimization) type of firm. It’s always interesting to see how the big boys do things. They were very professional, very responsive, and
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Keep An Internet Platform Access File
I spoke with a prospect recently who keenly wanted my help to make SEO changes to his website. But he has absolutely no access to his site. Nor does anyone in his company which employs about 30 people. He was
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Roll Out the Red Carpet from Your Website
In my small town, we have a Farmer’s Market every Thursday evening from May through October. Part of the reason for the event is to draw folks to the struggling downtown area. The association that puts on the event encourages
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