I recently worked for a client on a website developed by a large web-design, pay-per-click, SEO (search engine optimization) type of firm. It’s always interesting to see how the big boys do things. They were very professional, very responsive, and
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I spoke with a prospect recently who keenly wanted my help to make SEO changes to his website. But he has absolutely no access to his site. Nor does anyone in his company which employs about 30 people. He was
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In my small town, we have a Farmer’s Market every Thursday evening from May through October. Part of the reason for the event is to draw folks to the struggling downtown area. The association that puts on the event encourages
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One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your web pages and is exactly the same on every page.
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Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update. It’s fascinating. Over the years, the basics have pretty much stayed the same. The current changes do seem to be
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I received an email from a company wanting to interest me in their product. It was a thing of ugliness. The email did not have one paragraph break, line break, or bold. No image either. I didn’t want to embarrass
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I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in. What is he worried about? It must be something instinctive.
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Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? These types of emails come in all the time, filling our in-boxes. Many we ignore, especially if they are prompting us to respond in
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I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a son who had majored in computer technology and was an
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When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply rearranging sentences. You don’t have to be a professional at
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