I received this question from a client: “Quick question … Are you saying that if you’re optimizing a site for different keywords, that you should have separate pages for different keywords? Meaning, you shouldn’t have multiple keywords on one page?”
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It doesn’t happen very often, but every once in a while I get a “don’t put that in” client. I totally understand that everything I may wish to write is not necessarily something a client will want on the website
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While working on a client’s web page, I noticed an image was missing. I found the errant image in my files and re-uploaded it. That got me to wondering if other images on his site were missing. I checked the
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I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I was very pleased with the results. It’s a beautiful new
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A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no presence in the search results.” This relative is an Internet
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A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write the tag in your web platform’s backend. When I was
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For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings. An SSL certificate gives owners and users more security using encryption. Luckily, it’s inexpensive to implement. Sites that don’t have
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Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of
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It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
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Years ago, when I was writing magazine articles the editors would often send a style guide for their publications. One of the guides suggested to “de-that” your article before submitting. It basically stated: Unless the sentence is rendered meaningless without
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