My colleague, Michael Katz of Blue Penguin Development, had a tip for getting testimonials that’s so easy. Because it’s easy, it’s often overlooked by business owners. Michael writes from the
When I get an e-newsletter from someone and it immediately asks me to click on a link to read the article, I am highly annoyed. The click often goes instantaneously
Preface: Technically, AI writing tools are not classified as robots because they aren’t physical things. However, in the following article, I sometimes refer to them as “robots” because it’s the
If you are a local company and you need to advertise within a mere 30 to 45 miles radius and you haven’t tried Facebook / Instagram / Messenger advertising, you
About a year ago I signed up for a group coaching class with Ilise Benin of The Marketing Mentor. She works with solo creative professionals like me; some of them
Every spring I find myself with extra energy to spruce up my home. This spring, I ordered new towels, cleared out old bathroom products, cleaned sink drain …. I got
So now many folks search for information on AI first rather than Google. I don’t know that AI search will ever over take Google, but it’s a good idea to
I ditched Steve Perry. It was before he was famous. Way before. At the time, he was my brother’s friend and hanging around our apartment in L.A. One night Steve
Years ago I used to read screenplays for first a literary agent and then a movie production company. My desk was piled high with scripts. I could tell if a