Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update. It’s fascinating. Over the years, the basics have pretty much stayed the same. The current changes do seem to be
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I received an email from a company wanting to interest me in their product. It was a thing of ugliness. The email did not have one paragraph break, line break, or bold. No image either. I didn’t want to embarrass
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I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in. What is he worried about? It must be something instinctive.
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Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? These types of emails come in all the time, filling our in-boxes. Many we ignore, especially if they are prompting us to respond in
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I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a son who had majored in computer technology and was an
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When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply rearranging sentences. You don’t have to be a professional at
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I don’t know about you, but I’m super busy. All the time. It’s not just work. It’s things like keeping up the homestead, taking my doggy for a shot, or taking a ukulele to a neighbor with a broken leg.
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Are you sending out emails to your customer base? Are you doing it regularly? At least once a month? If not, you are missing out on a very powerful way to nurture prospects and secure repeat business. But there’s a
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I know I’ve written about this before, but I continue to notice the number of retailers who still have not claimed and comprehensively filled out their Yelp business listings. If you’re a local retail business and you haven’t done so
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Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe an audio recording manually. Even a five-minute interview can take
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