Quarantine Homework: Check Your Website Links

During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy glass chair mat to put under my office chair. So
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Your Website Words Matter

Sometimes people look at me like I have two heads when I try to explain what I do. In part it’s because I freelance and am not an ad agency nor do I work for an agency. I also work
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Are You Guessing At Keywords?

Do you ever have a discussion with your staff about which keyword phrases folks use for your products?     For example, do folks search more for couch or sofa?  To find out the answer, you need to do keyword
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Write It Down. Everything.

I remember when my daughter was in high school and helping a friend with algebra. My daughter said, “She really gets the concepts, her problem is she makes mistakes because she doesn’t write all the steps down, she tries to
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Keep An Internet Platform Access File

I spoke with a prospect recently who keenly wanted my help to make SEO changes to his website. But he has absolutely no access to his site. Nor does anyone in his company which employs about 30 people. He was
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Roll Out the Red Carpet from Your Website

In my small town, we have a Farmer’s Market every Thursday evening from May through October. Part of the reason for the event is to draw folks to the struggling downtown area. The association that puts on the event encourages
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Google Algo Changes for SEO and Local Search

Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update.  It’s fascinating. Over the years, the basics have pretty much stayed the same. The current changes do seem to be
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