Follow the Golden Rule and Write Heartfelt Web Pages
Years ago, my son saved enough money to put a big down payment on a new truck, but he needed me to go with him to co-sign for the loan
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Years ago, my son saved enough money to put a big down payment on a new truck, but he needed me to go with him to co-sign for the loan
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
This will be my last time on grammar tips for your website writing. For a while. Rather than giving you specific examples of typical problems, I’ll simply show you how
So I’m continuing on my grammar streak right now in my web tips. Last week I shared a tip about thats. As mentioned in that tip, I have developed a
I like my web copy to be smooth. I want readers to glide across it like a talented ice skater. So when I wrote my last tip — You Not
When writing your web pages, remember the best grammatical voice to use is the 2nd person, i.e. you, your. The second person voice is the longstanding, proven gold standard for
I hope my grandchildren don’t peek over my shoulder as I write this tip. “Stupid” is a bad word in their family and they would be scandalized to hear their
Last year was a tough year for most retail stores. As a service provider, it’s been tough for me, too. Many clients paused or stopped their work. As I reflect
This tip is similar to my last tip, which discussed restarting online marketing projects stalled by the lockdown. But maybe, before the lockdown, you weren’t even thinking about your website,
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