The Sound of the Words on Your Website
For retailers who sell pretty things, it’s easy to think you just need great images of your products on your website. I do agree that for items like furniture, decor,
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For retailers who sell pretty things, it’s easy to think you just need great images of your products on your website. I do agree that for items like furniture, decor,
It’s easy to get wrapped up in our technical knowledge about our products or services. We’ve worked hard to know what we know. We’re proud of that knowledge, and sometimes
With all the digital marketing platforms today — Facebook, Instagram, Google My Business, Yelp, etc. — sometimes owners neglect their websites. Despite all the newer options, your company’s website remains
Years ago, my son saved enough money to put a big down payment on a new truck, but he needed me to go with him to co-sign for the loan
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
This will be my last time on grammar tips for your website writing. For a while. Rather than giving you specific examples of typical problems, I’ll simply show you how
So I’m continuing on my grammar streak right now in my web tips. Last week I shared a tip about thats. As mentioned in that tip, I have developed a
I like my web copy to be smooth. I want readers to glide across it like a talented ice skater. So when I wrote my last tip — You Not
When writing your web pages, remember the best grammatical voice to use is the 2nd person, i.e. you, your. The second person voice is the longstanding, proven gold standard for
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