You can learn a lot from watching American Idol year after year. That’s because American Idol offers real lessons about what makes a star. When the top 24 are selected,

You’ve updated your new website, congratulations! Now what? How do you drive traffic to it? You may know of a few ways, but do you know all of them? Below

Do you have a favorite blog or e-newsletter that you read every week. Are you aware that many blogs feature guest bloggers? And that many e-newsletters feature guest writers? Have

Okay, I can’t tell you everything you need to learn about search engine optimization (SEO) in700 words. But I can tell you what you, as a small business owner, need

The more I work on company websites, the more I realize why it’s foolish for you, the business owner, to write your web page content yourself. Here are my reasons:

There are times when a website review or site audit is a great resource for diagnosing whether or not your website is under performing. The truth of the matter is

Over the years, I’ve worked with numerous business owners who have spent a considerable chunk of change building their websites. Then they sit back and wait for results … but

One of my retail clients said to me, “People study our website. They know a lot about us before they come into our store.” In other words, they are “pre-sold”

One of my clients read a web page I wrote and said, “If I read that I would buy from me.” When judging the merit of your own web pages,