One of my retail clients said to me, “People study our website. They know a lot about us before they come into our store.” In other words, they are “pre-sold” before entering his store. That makes the sales person’s job
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Archives for Business Columns
Test Web Copy by “Turning Your Chair Around”
One of my clients read a web page I wrote and said, “If I read that I would buy from me.” When judging the merit of your own web pages, think of that. After reading one of your web pages,
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