There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at once, you’ll go crazy. Here are what I consider the
Read More
Archives for Social Media
Google My Business Weekly Post Feature. New.
There’s a new feature Google My Business offers that local businesses should definitely use. It only takes about 10 or 15 minutes of your time weekly. Your Google My Business listing often shows up very prominently on a search results
Read More
Video Fatigue On Facebook? Why A Good Graphic Might Be Better.
The trend on social media over the past year or so is for users to post amazing videos in their newsfeeds. Heck, I even had a video go viral on Facebook with over four million views. Yet, today, when I’m
Read More
Best Ever Team Brainstorming Tip
Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
Read More
YELP. The New Google. Locally.
The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its listings often appear near the top of a Google search
Read More
Remember to Capitalize On Your Email Signature Tool
I received an email from someone who wanted to do business with me, i.e. sell me something. She mentioned her business Facebook Page. I wanted to check it out, so I looked at her email signature. No link. Do you
Read More
My Video That Went Viral
I accidentally made a video that went viral on Facebook. As I write this, it has 3.7 million views and is still going strong, adding about 50,000 views daily. My friend, Hannah Hudson, was visiting and while we chatted I
Read More
Turning New Content into a Workhorse
A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
Read More
Be Social when Posting on Facebook. Sell Sparingly.
I advise local retail clients to be active on social media, particularly Facebook. But getting busy retail folks to post on Facebook, at least once a week, is challenging. It doesn’t help that many of them are seriously tech challenged.
Read More
Can Your Readers Share Your Content? Easily?
It’s critically important to make your web pages easy for your visitors to share with their family and friends via social media. Do you have share tools on all of your web pages? Recently, I ran across a web page
Read More
