The trend on social media over the past year or so is for users to post amazing videos in their newsfeeds. Heck, I even had a video go viral on Facebook with over four million views. Yet, today, when I’m
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Archives for Social Media
Best Ever Team Brainstorming Tip
Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
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YELP. The New Google. Locally.
The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its listings often appear near the top of a Google search
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Remember to Capitalize On Your Email Signature Tool
I received an email from someone who wanted to do business with me, i.e. sell me something. She mentioned her business Facebook Page. I wanted to check it out, so I looked at her email signature. No link. Do you
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My Video That Went Viral
I accidentally made a video that went viral on Facebook. As I write this, it has 3.7 million views and is still going strong, adding about 50,000 views daily. My friend, Hannah Hudson, was visiting and while we chatted I
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Turning New Content into a Workhorse
A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
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Be Social when Posting on Facebook. Sell Sparingly.
I advise local retail clients to be active on social media, particularly Facebook. But getting busy retail folks to post on Facebook, at least once a week, is challenging. It doesn’t help that many of them are seriously tech challenged.
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Can Your Readers Share Your Content? Easily?
It’s critically important to make your web pages easy for your visitors to share with their family and friends via social media. Do you have share tools on all of your web pages? Recently, I ran across a web page
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A Gravatar Adds Gravitas to Your Blog Comments
Last week I wrote about the importance of blog commenting on your trade industry blogs and articles. Have you ever noticed that in the comments following a blog or article, that some people have their pictures next to the comment?
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Video vs. Text: Which Is better?
I often judge web issues based simply on my own habits. Yes, I know that objective testing is best and often yields information contrary to what is anticipated. But for smaller businesses — who can’t afford a lot of testing
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