Archives for E-Newsletters

Turning New Content into a Workhorse

A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
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Following Protocol. Do It!

Every business has systems set up to ensure operations run as error-free as possible. Following protocol helps everyone from management on down to do his or her job well. Even though I work on my own, I, too, have my
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Can You Write A Blog in 5 Minutes?

Not too long ago, I gave a talk to a service group. A very busy woman got very enthusiastic about the possibilities of improving her business website. She called me later and during our discussion she said she was very
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Lost Opportunity. The Fix? Email Marketing.

A home improvement client of mine needs portfolio photos for their website. The client said they would take care of getting the images. They haven’t. So the graphic designer and I decided to try and get things moving by giving
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Contact Form: Make it Short and Sweet

Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at the page with the contact form, I immediately see part
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