I received an email from a company wanting to interest me in their product. It was a thing of ugliness. The email did not have one paragraph break, line break, or bold. No image either. I didn’t want to embarrass
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Archives for E-Newsletters
Make Email Marketing Consistent and Authentic
Are you sending out emails to your customer base? Are you doing it regularly? At least once a month? If not, you are missing out on a very powerful way to nurture prospects and secure repeat business. But there’s a
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Remember to Capitalize On Your Email Signature Tool
I received an email from someone who wanted to do business with me, i.e. sell me something. She mentioned her business Facebook Page. I wanted to check it out, so I looked at her email signature. No link. Do you
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Turning New Content into a Workhorse
A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
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Following Protocol. Do It!
Every business has systems set up to ensure operations run as error-free as possible. Following protocol helps everyone from management on down to do his or her job well. Even though I work on my own, I, too, have my
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Can You Write A Blog in 5 Minutes?
Not too long ago, I gave a talk to a service group. A very busy woman got very enthusiastic about the possibilities of improving her business website. She called me later and during our discussion she said she was very
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Lost Opportunity. The Fix? Email Marketing.
A home improvement client of mine needs portfolio photos for their website. The client said they would take care of getting the images. They haven’t. So the graphic designer and I decided to try and get things moving by giving
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Email Marketing is Still a Must and It’s Easy
Are you sending out emails to your customer and leads lists? If not, you should be. Despite all the great things going on with social media, good old email is still a powerful tool. I spoke with someone who told
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For Heaven’s Sake Start Collecting Email Addresses
Lately, I’ve had a few customers who I did work for a few years ago, tell me, “I know you told me to collect email addresses, but I haven’t collected any.” One client has a direct mailing list of 15,000
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Contact Form: Make it Short and Sweet
Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at the page with the contact form, I immediately see part
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