Archives for Business Columns

Top 10 Web Tips for Interior Designers

This article first appeared in Window Fashion VISION Magazine. 1. Build that darn website! This may sound obvious, but too many interior designers still don’t have websites, or maybe they have one page, which is essentially an online business card.
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No Good Testimonial Should Ever Be Left Behind

This article originally appeared in FloorBiz.com. In my last column, I wrote that if you are a floor covering dealer, you should have portfolio pages on your website. Portfolio pages are key to helping you capture more customers via the
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Hate Twitter and Facebook? Get Over It.

Most business owners hate social media. I don’t blame them. They have enough to do and now there’s this gorilla in the room that refuses to be ignored. I’m going to tell you briefly how to take the leap without
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Why You Should Help A Reporter Out. And Yourself!

How would you like to be quoted as a flooring or retail entrepreneurial expert in Forbes, Sports Illustrated, Popular Science, House Beautiful, or even the Wall Street Journal? Or how about an impressive trade magazine? You don’t have to live
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Commercial Web Sites. The Old Media and the New.

Commercial Web sites have much in common with old media — print ads, television commercials, radio spots, direct mail, etc. But some things are distinct and new. The new things are what often confuses and mystifies Web site owners. Below
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Developing Web Site Content that is Truly Helpful

After we’ve made-over their web sites, my clients often tell me, “People are coming in and telling us they found our web site very helpful.” Helpful. That’s the word you should really be listening for when people comment about your
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