With apologies to President Abraham Lincoln, below is a sample of how bad formatting can make even well-written material difficult to read on the Web or in print. The Gettysburg

You’ve had a website now for a few years and you’re pretty happy with it. Your site lists your products and services in some detail. It lists the brand names

The future of print media is in flux. Newspapers and magazines are trimming their pages and their staffing, as subscribers and advertisers dwindle. One thing for certain, the Internet isn’t

I’ve noticed a recent trend with respect to video being used on websites. Often I will visit a home page and almost as soon as the page opens, a video

This article first appeared in Window Fashion VISION Magazine. 1. Build that darn website! This may sound obvious, but too many interior designers still don’t have websites, or maybe they

This article first appeared on FloorBiz.com. Many floor-covering dealers exclusively use stock or corporate images on their websites. While these images are beautiful and professionally photographed, if you are a

This article originally appeared in FloorBiz.com. In my last column, I wrote that if you are a floor covering dealer, you should have portfolio pages on your website. Portfolio pages

It’s always something! It was bad enough you had to deal with getting a web site up and running. Now they’re telling you, you gotta have a blog, a Facebook

Author’s Note: The article below reflects my experience with companies with respect to their website marketing and traffic issues. Please forgive the rant nature of the piece. My concerns reflect