This article first appeared in Window Fashion VISION Magazine. 1. Build that darn website! This may sound obvious, but too many interior designers still don’t have websites, or maybe they have one page, which is essentially an online business card.
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This article first appeared on FloorBiz.com. Many floor-covering dealers exclusively use stock or corporate images on their websites. While these images are beautiful and professionally photographed, if you are a local dealer, this is a mistake. If you aren’t building
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This article originally appeared in FloorBiz.com. In my last column, I wrote that if you are a floor covering dealer, you should have portfolio pages on your website. Portfolio pages are key to helping you capture more customers via the
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It’s always something! It was bad enough you had to deal with getting a web site up and running. Now they’re telling you, you gotta have a blog, a Facebook page, LinkedIn and Flickr accounts … and, oh, you gotta
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Author’s Note: The article below reflects my experience with companies with respect to their website marketing and traffic issues. Please forgive the rant nature of the piece. My concerns reflect not just my opinion but also conversations I’ve had with
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Most business owners hate social media. I don’t blame them. They have enough to do and now there’s this gorilla in the room that refuses to be ignored. I’m going to tell you briefly how to take the leap without
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How would you like to be quoted as a flooring or retail entrepreneurial expert in Forbes, Sports Illustrated, Popular Science, House Beautiful, or even the Wall Street Journal? Or how about an impressive trade magazine? You don’t have to live
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Commercial Web sites have much in common with old media — print ads, television commercials, radio spots, direct mail, etc. But some things are distinct and new. The new things are what often confuses and mystifies Web site owners. Below
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After we’ve made-over their web sites, my clients often tell me, “People are coming in and telling us they found our web site very helpful.” Helpful. That’s the word you should really be listening for when people comment about your
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I spoke with a business associate in the Fresno area not too long ago. He mentioned that he was rebuilding his website and then said, “I’m working with the Web designer right now. I’m not ready for the writer, yet.”
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