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Business Columns

Are Great Prospects Clicking Off Your Web Site?

You’ve had a website now for a few years and you’re pretty happy with it. Your site lists your products and services in some detail. It lists the brand names

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Sales Landing Pages: The Better Sales Tool!

The future of print media is in flux. Newspapers and magazines are trimming their pages and their staffing, as subscribers and advertisers dwindle. One thing for certain, the Internet isn’t

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Did You Just Turn Your Website into a TV Commercial?

I’ve noticed a recent trend with respect to video being used on websites. Often I will visit a home page and almost as soon as the page opens, a video

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Top 10 Web Tips for Interior Designers

This article first appeared in Window Fashion VISION Magazine. 1. Build that darn website! This may sound obvious, but too many interior designers still don’t have websites, or maybe they

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Floor Covering Dealers Can Optimize Websites with Portfolio Pages

This article first appeared on FloorBiz.com. Many floor-covering dealers exclusively use stock or corporate images on their websites. While these images are beautiful and professionally photographed, if you are a

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No Good Testimonial Should Ever Be Left Behind

This article originally appeared in FloorBiz.com. In my last column, I wrote that if you are a floor covering dealer, you should have portfolio pages on your website. Portfolio pages

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10 Terrific Tips for Improving Your Web Site — Including Integrating Social Media

It’s always something! It was bad enough you had to deal with getting a web site up and running. Now they’re telling you, you gotta have a blog, a Facebook

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Three Reasons Why Websites Don’t Get Better — Pass the Elephant, Please.

Author’s Note: The article below reflects my experience with companies with respect to their website marketing and traffic issues. Please forgive the rant nature of the piece. My concerns reflect

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Hate Twitter and Facebook? Get Over It.

Most business owners hate social media. I don’t blame them. They have enough to do and now there’s this gorilla in the room that refuses to be ignored. I’m going

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Katherine Andes
1958 Rodgers Road
Hanford, CA 93230
(559) 309-2940
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