Take Your Own Medicine. Advice That Is.

As a successful business owner, I’m sure you have had people come to you for get-ahead-business advice. Of course, you’ve generously shared what you knew. I know that I do. But a good question to ask yourself is how well
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The Long Shelf Life Of Web Pages

One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work year-end and year-out with little to no changes. For example,
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Find Your Differentiator And Use It Wisely

If you’ve ever worked with a professional marketer or ad agency, I’m sure you’re familiar with the question, “What sets your company apart from your competitors?” It is often a difficult question. Glib answers like “great customer service” don’t cut
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Panic Early. When Writing Web Content.

Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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