The big platforms can be good advertising for even the smallest companies. The big boys like Google, Facebook, Yelp, Houzz, etc. can target your audience to deliver effective and cost-efficient
Goodness, AI is taking the online (and offline) marketing world by storm. When a client told me about ChatGPT earlier in the year — that it did a pretty good
For some clients, I manage their social posts. I was uploading a post to a client’s Facebook page which included a link to a page on his website. Usually, I
Today’s email is a brief tip from an e-newsletter-whiz colleague, Michael Katz, of Blue Penguin Development. When this one dropped in my inbox and I read it, I thought, “That
This was pretty stupid. I am a subscriber to a largish organization who sent me an email announcement. It was about their new website. The announcement was in the form
For the past several months, I noticed I wasn’t getting any sign ups to my newsletter. I hate to admit it, but it may have been as long as six
Years ago an accountant friend of mine told me about a colleague who went to a customer service workshop. When he got back, he redecorated his office. For some reason,
Some web designs don’t have a lot of room for navigation / menu titles. This can be a problem if you really want to have an item, you consider important,
Many local retail companies had an initial burst of excitement when they first built and launched their Facebook page. At first, regular postings were made. But soon, postings lagged. Heck,
