Pictures On Your Website Ain’t Enough

It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures do one heck of a lot of speaking. Especially for
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De-That Your Web Content Writing

Years ago, when I was writing magazine articles the editors would often send a style guide for their publications. One of the guides suggested to “de-that” your article before submitting. It basically stated: Unless the sentence is rendered meaningless without
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Google My Business Weekly Post Feature. New.

There’s a new feature Google My Business offers that local businesses should definitely use. It only takes about 10 or 15 minutes of your time weekly. Your Google My Business listing often shows up very prominently on a search results
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How To Get Web And Other Online Content Done

Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending us bills,” he had said. My client told him, “When
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Is SEO as a Standalone Service Good for Local Companies?

Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports? SEO Reports are how most standalone SEO companies justify their
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Web Tool Says My Writing Is Bad

I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to me, “On a lot  of the pages the SEO tool
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Fine Content Like Fine Stitches

Recently, I was reviewing a client’s new website and making dozens of polishing tweaks to the content and the search engine optimization writing on the backend. Many of the tasks were minor like a semi-colon here and a comma there.
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