One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your web pages and is exactly the same on every page.
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Google Algo Changes for SEO and Local Search
Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update. It’s fascinating. Over the years, the basics have pretty much stayed the same. The current changes do seem to be
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Make Your Sales Emails Pretty
I received an email from a company wanting to interest me in their product. It was a thing of ugliness. The email did not have one paragraph break, line break, or bold. No image either. I didn’t want to embarrass
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Web Writing Projects and Circling Your Prey
I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in. What is he worried about? It must be something instinctive.
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Friendly and Helpful After-Purchase Emails to Customers
Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? These types of emails come in all the time, filling our in-boxes. Many we ignore, especially if they are prompting us to respond in
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The See-Touch Advantages of Your Brick and Mortar Store
I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a son who had majored in computer technology and was an
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Two Easy and Fun Tips for SEO Copywriting
When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply rearranging sentences. You don’t have to be a professional at
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Include Text Transcriptions with Your Videos
I don’t know about you, but I’m super busy. All the time. It’s not just work. It’s things like keeping up the homestead, taking my doggy for a shot, or taking a ukulele to a neighbor with a broken leg.
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Make Email Marketing Consistent and Authentic
Are you sending out emails to your customer base? Are you doing it regularly? At least once a month? If not, you are missing out on a very powerful way to nurture prospects and secure repeat business. But there’s a
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How And Why You Should Claim And Fill Out Your Yelp Business Listing
I know I’ve written about this before, but I continue to notice the number of retailers who still have not claimed and comprehensively filled out their Yelp business listings. If you’re a local retail business and you haven’t done so
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