There’s a new feature Google My Business offers that local businesses should definitely use. It only takes about 10 or 15 minutes of your time weekly. Your Google My Business listing often shows up very prominently on a search results
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How To Get Web And Other Online Content Done
Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending us bills,” he had said. My client told him, “When
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Is SEO as a Standalone Service Good for Local Companies?
Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports? SEO Reports are how most standalone SEO companies justify their
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Are SEO Reports Worthwhile Or Meaningless Bling?
I spoke to a home improvement retailer recently. He said that he had paid $500 a month to an SEO company to help him rank well organically in search results. After six months, he was frustrated at the lack of
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Web Tool Says My Writing Is Bad
I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to me, “On a lot of the pages the SEO tool
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Fine Content Like Fine Stitches
Recently, I was reviewing a client’s new website and making dozens of polishing tweaks to the content and the search engine optimization writing on the backend. Many of the tasks were minor like a semi-colon here and a comma there.
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See A Mistake? Let The Webmaster Know.
Recently I was updating some content I had written for a client. I had originally written it about four years ago. It was a lengthy sales landing page that was used for the company’s AdWords campaign. The page is a
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Carrying Hot Coffee? Writing A First Draft? Don’t Look.
My late, dear husband, was once a waiter. That’s how we met. He used to wink at me when I came to his restaurant for lunch. Anyway, I once noticed how he could carry a full cup of steaming hot
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Malingering About Uploading Testimonials
I’ve written in the recent past about how hard it is to follow all of my own advice with respect to proofreading and time management. Now I have to add keeping my testimonial page updated on my own website. I’m
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An Easy Proofreading Tip: Use Text-To-Talk
A number of years ago I wrote a tip entitled 3 Proofreading Secrets for Mostly Error-Free Website Pages. The third tip suggested that you print out your newly drafted page and slowly read it out-loud. That’s still a good tip,
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