Many storefront websites have an automated tool to draft title and description tags for their customers. That’s fine. Title tags are critical for good local search engine optimization (SEO). So
There’s a little icon called a favicon that is very helpful to website users and helpful to online branding. They appear in your browser window and help folks recognize that
When I first started out in my web copywriting career, I often had clients who had been in business many years. It was a cool copy point to say, “We’ve
Here’s a screenshot of an email I received awhile back offering to write fake reviews for Google. You may have received one, too. Now I could tell you if you
DISCLAIMER: In the following article, please understand that at all times, I am excluding spammy, no-no SEO practices. After working with web content and local SEO (search engine optimization) for
In my Easy Web Tip 339 a few weeks back, I discussed what to do when your image doesn’t show up properly in a Facebook post based on a web
The big platforms can be good advertising for even the smallest companies. The big boys like Google, Facebook, Yelp, Houzz, etc. can target your audience to deliver effective and cost-efficient
Goodness, AI is taking the online (and offline) marketing world by storm. When a client told me about ChatGPT earlier in the year — that it did a pretty good
For some clients, I manage their social posts. I was uploading a post to a client’s Facebook page which included a link to a page on his website. Usually, I