I spoke with a prospect recently who keenly wanted my help to make SEO changes to his website. But he has absolutely no access to his site. Nor does anyone
In my small town, we have a Farmer’s Market every Thursday evening from May through October. Part of the reason for the event is to draw folks to the struggling
One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your
Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update. It’s fascinating. Over the years, the basics have pretty much
I received an email from a company wanting to interest me in their product. It was a thing of ugliness. The email did not have one paragraph break, line break,
I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in.
Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? These types of emails come in all the time, filling our in-boxes. Many we
I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a
When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply