When writing your web pages, remember the best grammatical voice to use is the 2nd person, i.e. you, your. The second person voice is the longstanding, proven gold standard for
I hope my grandchildren don’t peek over my shoulder as I write this tip. “Stupid” is a bad word in their family and they would be scandalized to hear their
Last year was a tough year for most retail stores. As a service provider, it’s been tough for me, too. Many clients paused or stopped their work. As I reflect
This tip is similar to my last tip, which discussed restarting online marketing projects stalled by the lockdown. But maybe, before the lockdown, you weren’t even thinking about your website,
When I was expecting my first child I got the flu near my delivery date and had a really, really bad cough. Then my water broke. Game time. Interestingly, during
This tip is for home computer devices. It might work in the office, but I would check with your tech person first. I work from home. Even before Covid, I
Do you remember the olden’ days (circa 1990s) when websites would serve an introductory page with animation before it served you the home page? At first, they seemed clever, but
If you have a retail store that sells to high-end clients, you know your showroom has to be carefully designed and decorated to reflect the tastes of your clientele. If
In the age of social media, pay-per-click advertising, ads on YouTube, and remarketing, it’s easy to forget about the advantages of email marketing. Yes, we all have email in-boxes crammed