Although I don’t see it as often as I used to, I still run across consumer web sites that have headlines on their home page saying “Welcome.” Really? Companies
Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit
Picture yourself receiving a complimentary email from a customer regarding her experience shopping and purchasing in your store. She raves about her shopping experience and your customer service. You decide,
Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon
While working on the mobile sites for a couple of companies, I thought I would check their analytics to see how many customers were now searching for them via mobile.
To rank well in search results pages, there are two over-arching principles that the search engines consider. Does your content contain the keyword phrases searchers are looking for? Are there
Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to
I often find that owners don’t know how to budget for improving their websites with respect to their page content, which largely involves the writing of their web pages. To
This is an ampersand: Just in case you don’t know, it means “and.” I often find that new clients have text on their websites where they use the ampersand —