Imagine you’re an interior designer and you’re hired to decorate an entire house. You bring all your talent, experience, and wisdom to the project. You consult with the owners to
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though,
Although I don’t see it as often as I used to, I still run across consumer web sites that have headlines on their home page saying “Welcome.” Really? Companies
Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit
Picture yourself receiving a complimentary email from a customer regarding her experience shopping and purchasing in your store. She raves about her shopping experience and your customer service. You decide,
Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon
While working on the mobile sites for a couple of companies, I thought I would check their analytics to see how many customers were now searching for them via mobile.
To rank well in search results pages, there are two over-arching principles that the search engines consider. Does your content contain the keyword phrases searchers are looking for? Are there
Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to