In my last web tip, I wrote about the importance of writing web content that’s “likeable.” It’s the kind of content that makes people walk in your store and say,
Once a long, long time ago, when I was a fledgling SEO copywriter, I had a grumpy client. Terribly grumpy. My client’s home furnishings products had a western theme and
I have a freelancer friend who reads my web tips and tries to incorporate search engine optimization on her website. She sometimes complains her rankings aren’t where they should be
Sometimes I have “mom and pop” retail clients who are “private.” They don’t want their pictures on their website. Usually it’s just an exaggerated sense of modesty or a desire
Have you ever had the experience of visiting a commercial website and then finding that afterwards almost every site you visit there’s an ad for that company’s products? There’s a
This recently happened to one of my clients: A prospect came into my client’s business because of what he had read on their website. He said, “I like you guys.”
Every business has systems set up to ensure operations run as error-free as possible. Following protocol helps everyone from management on down to do his or her job well. Even
Don’t you hate it that people are phoning you and emailing to say that you need search engine optimization, commonly known as SEO? They harass you constantly. Your instincts tell
Recently a client wrote to thank me for helping her get to #1 for the terms “interior+design+her city.” She said that she had been doing searches periodically to see where
