One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work
If you’ve ever worked with a professional marketer or ad agency, I’m sure you’re familiar with the question, “What sets your company apart from your competitors?” It is often a
So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased
Have you ever wanted to retrieve a long lost web page? Or maybe you created a new website and it’s not working as well as you would like and you
Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself
In a recent tip, I wrote about the importance of letting ideas flow from team members and not criticizing any idea, no matter how lame. Shortly after publishing it, I
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are
Recently, my daughter asked me to help my granddaughter Julia, age 6, to help her with a drill sheet of math problems. Julia knew how to do the math but