As a solo-professional, I used to get intimidated by big marketing firms with research departments who had the resources to “test” all their marketing efforts. Gradually, I got over it
I like to encourage my local clients to show their personalities on their About Us page. I tell them to share some personal information, be real. It helps visitors to
These days, most commercial websites come with some sort of Content Management System (CMS) so that staffers can upload new pages or make changes to pages without involving an HTML
Sliding pictures. a.k.a. carousels, at the top of website home pages are very popular today, especially for retail websites. Personally, they drive me crazy. That’s because I get interested in
This happened to me. A client left an audio testimonial on my voice mail about how well my search engine optimization (SEO) services turned out for his business. My first
Beginners to optimizing their website pages for keywords, soon find themselves overwhelmed by the enormous variety of phrases, synonyms, and abbreviations that folks use to search for products. It’s easy
One of my clients read a web page I wrote and said, “If I read that I would buy from me.” When judging the merit of your own web pages,
Not too long ago, I gave a talk to a service group. A very busy woman got very enthusiastic about the possibilities of improving her business website. She called me
One of my home improvement clients sent me an email to thank me for the early web results he was getting from his revised home page. He wrote, “Although the
