Online Marketing Essentials for Local Businesses
I was speaking with a friend at my Rotary meeting about his new business. It wasn’t a retail business, it was a local personal services business. The tips I shared
Quick Grammar Lookup
This will be my last time on grammar tips for your website writing. For a while. Rather than giving you specific examples of typical problems, I’ll simply show you how
The Must-Have Local Search Platform: Yelp
Yelp isn’t new. It’s been around for awhile. Yet, now it’s really becoming the search platform that local businesses should not ignore or wish would go away. There are numerous
Inbound Links. The Easy And Not-So-Easy Ways To Get Them
To rank well in search results pages, there are two over-arching principles that the search engines consider. Does your content contain the keyword phrases searchers are looking for? Are there
Facts About “Fresh” Content
I often hear from prospective clients they are worried about generating “fresh content” for their websites. “Fresh content” usually refers to the written text on a web page, as opposed
Natural Isn’t Enough. SEO Isn’t Dead. And It’s About More Than Websites.
Many online pundits are saying that writing for search engine optimization (SEO) purposes is dead. All you need to do is write your page content “naturally” and the Google gods
Crazy about Getting Things Done
My desk has stayed clean now for five months. It used to stay clean for maybe five hours if I was lucky. Five months ago, right before Thanksgiving, I started
Bring Back the Live Telephone Operator … and Boost Your Customer Service.
When was the last time you called a large company and had a live person answer the phone? It seems impossible, but that actually happened to me when I called
Advertising Your Honesty and Integrity. Not Such a Good Idea.
I really dislike ads where businesses tout their honesty and integrity. These businesses may be the most honest establishments around, but it seems blatantly self-serving when they say, “Integrity is
