Archives for Web Design

The Long Shelf Life Of Web Pages

One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work year-end and year-out with little to no changes. For example,
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SEO Friendly Platforms May Be Misleading

I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Merchandising Your Website With Better Web Content

I’m a big fan of Marcus Lemonis and his CNBC Television Show, The Profit. The popular reality show is about his partnering with promising but problematic businesses and how he helps turn them around, although some owners are so uncooperative
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The Problem With Headlines And Responsive Design

In a prior tip, I discussed the value of having web sites with responsive design. With responsive design, your website reassembles the content to look good on mobile devices. However, as a writer, I’ve discovered a problem. Responsive design can
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