In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must
Local clients and small business owners sometimes don’t want to be bothered with knowing anything about their websites. They outsource their website tasks and that’s fine. I make a good
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
Sometimes a company’s website can disappear from the Internet. I don’t mean “disappear” because Google isn’t showing the listing, that’s another issue. I mean that if you type in the
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
This tip is similar to my last tip, which discussed restarting online marketing projects stalled by the lockdown. But maybe, before the lockdown, you weren’t even thinking about your website,
I’ve been working on a website for a client. His site was dated, terrible on mobile, contained bleh content, was poorly formatted, and wasn’t search engine optimized. I’ve know the
During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy
One of my most popular tips is an oldie, Easy Web Tip #53. In it I advised that folks put one space after a period instead of two, which was