The Incessant Drumbeat of Branding
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
February 14, 2022
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
Sometimes a company’s website can disappear from the Internet. I don’t mean “disappear” because Google isn’t showing the listing, that’s another issue. I mean that if you type in the
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
This tip is similar to my last tip, which discussed restarting online marketing projects stalled by the lockdown. But maybe, before the lockdown, you weren’t even thinking about your website,
I’ve been working on a website for a client. His site was dated, terrible on mobile, contained bleh content, was poorly formatted, and wasn’t search engine optimized. I’ve know the
During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy
One of my most popular tips is an oldie, Easy Web Tip #53. In it I advised that folks put one space after a period instead of two, which was
One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your
While working on a client’s web page, I noticed an image was missing. I found the errant image in my files and re-uploaded it. That got me to wondering if