Okay, I’m old school. I admit it. I like to have a button at the top left of a web page that clearly says HOME. If I’m on an unfamiliar website and can’t get my bearings for any reason, I
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Archives for Web Design
The Long Shelf Life Of Web Pages
One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work year-end and year-out with little to no changes. For example,
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Easy Fix For Hard-To-Remember, Hard-To-Spell Domain Name
So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased McGillicuttyLamps.com. It seemed logical at the time. Over the years,
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Revisit Your Prior Website With The Wayback Machine
Have you ever wanted to retrieve a long lost web page? Or maybe you created a new website and it’s not working as well as you would like and you want to recapture some of the content from a prior
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Rank In Local Cities With This SEO Tip. Super Easy.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Why Google My Business Is More Important Than Ever
Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top Map showing locations of local businesses Three local business listings
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Merchandising Your Website With Better Web Content
I’m a big fan of Marcus Lemonis and his CNBC Television Show, The Profit. The popular reality show is about his partnering with promising but problematic businesses and how he helps turn them around, although some owners are so uncooperative
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Google Says, “HTTPS Everywhere.” Does Your Website Need It?
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra layer of security. Always a good thing. But if
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The Problem With Headlines And Responsive Design
In a prior tip, I discussed the value of having web sites with responsive design. With responsive design, your website reassembles the content to look good on mobile devices. However, as a writer, I’ve discovered a problem. Responsive design can
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