Archives for Web Design

So What Is DPI Anyway And Why Should You Care?

Sometimes a client wants to use an image in print that he’s pulled off the web (never mind the potential copyright infringement for now). Because the image was pulled from the Internet, chances are the resolution is too low for
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Websites Shouldn’t Be Beauty Contests

“The problem with the web is people are looking at websites to be beauty pageants.” Seth Godin It’s not unusual for a new client to tell me that he or she wants a flashy website, something that’s “fantastic” and will
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Tidy Up Customer Testimonials

Picture yourself receiving a complimentary email from a customer regarding her experience shopping and purchasing in your store. She raves about her shopping experience and your customer service. You decide, rightly, to post the testimonial on your website. Here’s what
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Web Stuff You Don’t Need To Worry About

Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to worry about. These are just off the top of my
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What Should It Cost To Develop Web Pages?

I often find that owners don’t know how to budget for improving their websites with respect to their page content, which largely involves the writing of their web pages. To develop or write a web page well enough to make
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Are All URL Extensions Created Equal?

When the Internet first started, the main URL extensions one could get for a website address were .com, .org, and .net. For whatever reason, .com became the standard that everyone wanted to get, me included. It remains the standard. If
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Rarely Use an Ampersand. A What?

This is an ampersand: Just in case you don’t know, it means “and.” I often find that new clients have text on their websites where they use the ampersand — inappropriately — in their body copy: Sofas & chairs are
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Fetch as Google Means Faster Indexing

When you add a new page to your website, you want the search engines, especially Google, to list the page as fast as possible. This is called indexing. It used to average seven to ten days for Google’s robots to
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The Importance of 301 Redirects

When you are upgrading to a new website, often your web address (URL) will change for various, if not all, of your pages. In these cases, 301 redirects are of critical importance. Think of a 301 redirect like leaving a
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