Picture yourself receiving a complimentary email from a customer regarding her experience shopping and purchasing in your store. She raves about her shopping experience and your customer service. You decide, rightly, to post the testimonial on your website. Here’s what
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While working on the mobile sites for a couple of companies, I thought I would check their analytics to see how many customers were now searching for them via mobile. A year ago, each store was getting around 17% of
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Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to worry about. These are just off the top of my
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I often find that owners don’t know how to budget for improving their websites with respect to their page content, which largely involves the writing of their web pages. To develop or write a web page well enough to make
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When the Internet first started, the main URL extensions one could get for a website address were .com, .org, and .net. For whatever reason, .com became the standard that everyone wanted to get, me included. It remains the standard. If
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This is an ampersand: Just in case you don’t know, it means “and.” I often find that new clients have text on their websites where they use the ampersand — inappropriately — in their body copy: Sofas & chairs are
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When you add a new page to your website, you want the search engines, especially Google, to list the page as fast as possible. This is called indexing. It used to average seven to ten days for Google’s robots to
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When you are upgrading to a new website, often your web address (URL) will change for various, if not all, of your pages. In these cases, 301 redirects are of critical importance. Think of a 301 redirect like leaving a
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Today’s tip is a “polishing” tip — something that will help make your web pages look more polished. I see many websites which use hyphens when there should be dashes. Hyphens are very short little guys (-). They are mainly
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Have you ever seen those nifty “word clouds” that folks have on their websites? Did you ever want one but didn’t know where to get one? Your best option is to have a talented graphic designer build one for you.
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