For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings.
An SSL certificate gives owners and users more security using encryption.
Luckily, it’s inexpensive to implement.
- Sites that don’t have an SSL certificate have web addresses beginning with http://
- Sites that do have an SSL certificate have web addresses beginning with https://
It had been reported that this past July, the popular Chrome browser would start marking a site as “not secure” when people try to navigate to http:// websites.
I have not seen that happening yet. But I wouldn’t count on that lasting.
Other browsers are likely to do the same.
If you don’t have an SSL certificate, your prospects could be scared away.
Easy Web Tip #263: Your business can no longer afford to go without an SSL certificate.