Does your Text Look Clickable, When it’s Not?
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
Many of my clients have some sort of self-managed websites also known as content management systems (CMS). They can be a franchisee site, a storefront, a CMS from a hosting
Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in
I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does. I know a lot about making websites effective and developing
Recently, I was consulting with a prospect over the phone, and he asked me to quickly look over his website. When I did the review, I was appalled that his
According to Kelly Flint of Constant Contact, research shows that it takes 25% longer to read an online page than a print page. This is due to the flicker of
Recently, I was speaking with a client and he was expressing his extreme disappointment with his current website. He had purchased the site from a “industry website provider,” and he
It’s important to periodically do usability testing on your website. A low-tech way to this is simply to grab someone (not an employee), sit them down in front of your
Many people still put two spaces after a period. “That’s what my English teacher taught me,” they say. The practice is a holdover from the era of the typewriter when
Website design & Wordpress development by Cowgirl Media – Lewiston, Idaho