Archives for Web Design

Revisit, Review, and Refresh. Regularly!

Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in your top navigational buttons.  There may also be certain interior
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Internet Online Marketing – Nobody Knows It All

I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does.   I know a lot about making websites effective and developing content. And I know quite a bit about pay-per-click campaigns,
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For Best Web Usability: Be A Conformist

Recently, I was consulting with a prospect over the phone, and he asked me to quickly look over his website. When I did the review, I was appalled that his contact button was buried on an interior page. I wrote
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Online Reading Speed is 25% Slower than Print

According to Kelly Flint of Constant Contact, research shows that it takes 25% longer to read an online page than a print page. This is due to the flicker of monitors. That’s important to you because if it takes longer
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Good Websites Take Time, Talent, and Treasure

Recently, I was speaking with a client and he was expressing his extreme disappointment with his current website. He had purchased the site from a “industry website provider,” and he thought the yearly maintenance fee meant that they would be
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Improve your Website with White Space

“The world is in need of white space!” That’s what I thought the other day when I was trying to negotiate a turn in a store aisle with a loaded shopping cart, while avoiding hitting other shoppers. The aisle itself
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