I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
Is your address on your web site? On every page? If you’re a walk-in store, is it in more than one place on a page? This may seem like a
Although most of my readers know me as knowledgeable about SEO and web best practices, my core skill and talent is as a copywriter. So it’s not unusual for me
It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep
This may seem like a no-brainer, but it’s something I’ve seen happen all too often. You hire a web specialist to work on your website, and you give him or
Many furniture, flooring, and other retailers choose an e-commerce storefront platform for their websites. These web storefront systems offer numerous advantages over building a unique website from the ground up.
Would you rather a customer visited your store first or your website? If you’re like most retailers, you say your store. It’s laid out thoughtfully and attractively. Your products shine.
Twenty years ago “phone support” was not in my vocabulary. If I had to phone a large company, I expected to be put on hold forever and to yell and
Several months ago, I embedded a You Tube video on a client’s website. It worked out well. A visitor could click on the video image and it would play without