Archives for Web Content

Find Your Differentiator And Use It Wisely

If you’ve ever worked with a professional marketer or ad agency, I’m sure you’re familiar with the question, “What sets your company apart from your competitors?” It is often a difficult question. Glib answers like “great customer service” don’t cut
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Panic Early. When Writing Web Content.

Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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SEO Friendly Platforms May Be Misleading

I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Shortcut to Find Words On A Web Page Fast

This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
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