If you’ve ever worked with a professional marketer or ad agency, I’m sure you’re familiar with the question, “What sets your company apart from your competitors?” It is often a difficult question. Glib answers like “great customer service” don’t cut
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So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased McGillicuttyLamps.com. It seemed logical at the time. Over the years,
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Have you ever wanted to retrieve a long lost web page? Or maybe you created a new website and it’s not working as well as you would like and you want to recapture some of the content from a prior
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Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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In a recent tip, I wrote about the importance of letting ideas flow from team members and not criticizing any idea, no matter how lame. Shortly after publishing it, I came across an article from the National Federation of Independent
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Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs. So I took a break. I put the presentation completely
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Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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Recently, my daughter asked me to help my granddaughter Julia, age 6, to help her with a drill sheet of math problems. Julia knew how to do the math but a page full of problems was daunting. At first she
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I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
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