So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased McGillicuttyLamps.com. It seemed logical at the time. Over the years,
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Archives for Web Content
Revisit Your Prior Website With The Wayback Machine
Have you ever wanted to retrieve a long lost web page? Or maybe you created a new website and it’s not working as well as you would like and you want to recapture some of the content from a prior
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Panic Early. When Writing Web Content.
Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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The Importance of Psychological Safety for Online Marketing
In a recent tip, I wrote about the importance of letting ideas flow from team members and not criticizing any idea, no matter how lame. Shortly after publishing it, I came across an article from the National Federation of Independent
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Don’t Follow Buffalo Bill’s Example When Developing Content for Your Website.
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs. So I took a break. I put the presentation completely
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Rank In Local Cities With This SEO Tip. Super Easy.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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No Deadline? Create One. To Improve Web Content.
Recently, my daughter asked me to help my granddaughter Julia, age 6, to help her with a drill sheet of math problems. Julia knew how to do the math but a page full of problems was daunting. At first she
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SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Shortcut to Find Words On A Web Page Fast
This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
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Developing Web Content With Whack-A-Mole Creativity
As a web content developer, I am very organized. When I take on a new project I systematically set to work. The first phase involves deep research to get all the information I could possibly need to complete the project
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