Know the Features. Tout the Benefits.
It’s easy to get wrapped up in our technical knowledge about our products or services. We’ve worked hard to know what we know. We’re proud of that knowledge, and sometimes
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It’s easy to get wrapped up in our technical knowledge about our products or services. We’ve worked hard to know what we know. We’re proud of that knowledge, and sometimes
With all the digital marketing platforms today — Facebook, Instagram, Google My Business, Yelp, etc. — sometimes owners neglect their websites. Despite all the newer options, your company’s website remains
Years ago, my son saved enough money to put a big down payment on a new truck, but he needed me to go with him to co-sign for the loan
This will be my last time on grammar tips for your website writing. For a while. Rather than giving you specific examples of typical problems, I’ll simply show you how
So I’m continuing on my grammar streak right now in my web tips. Last week I shared a tip about thats. As mentioned in that tip, I have developed a
I like my web copy to be smooth. I want readers to glide across it like a talented ice skater. So when I wrote my last tip — You Not
Last year was a tough year for most retail stores. As a service provider, it’s been tough for me, too. Many clients paused or stopped their work. As I reflect
This tip is similar to my last tip, which discussed restarting online marketing projects stalled by the lockdown. But maybe, before the lockdown, you weren’t even thinking about your website,
When I was expecting my first child I got the flu near my delivery date and had a really, really bad cough. Then my water broke. Game time. Interestingly, during
