DISCLAIMER: In the following article, please understand that at all times, I am excluding spammy, no-no SEO practices. After working with web content and local SEO (search engine optimization) for
Goodness, AI is taking the online (and offline) marketing world by storm. When a client told me about ChatGPT earlier in the year — that it did a pretty good
For some clients, I manage their social posts. I was uploading a post to a client’s Facebook page which included a link to a page on his website. Usually, I
This was pretty stupid. I am a subscriber to a largish organization who sent me an email announcement. It was about their new website. The announcement was in the form
Years ago an accountant friend of mine told me about a colleague who went to a customer service workshop. When he got back, he redecorated his office. For some reason,
Some web designs don’t have a lot of room for navigation / menu titles. This can be a problem if you really want to have an item, you consider important,
Search engine optimization is not free. Sure you don’t pay Google to show your listing but to get a good listing requires work. On the front end, it’s labor intensive
So I’ve had a few calls in recent months from clients telling me they received calls from folks trying to sell search engine optimization services for voice search. The reps
In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must