One of the ways a retailer can plump up a website with helpful information and some SEO punch, is to spotlight the talents and expertise of individual staffers. Your talented
Recently, I went to a website for a service that I was very interested in. At the bottom of the home page was written, “Be sure to sign up for
Today is a quick tip. I often find that when I am assisting on improving a website, one of the first things I do is take the menu items and
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
Here’s a neat SEO tip for local search results that’s an oldie but goodie. Even after all these years, it still helps to place a keyword close to the targeted
Last week, I got an unsolicited email from an SEO company congratulating me that my website was ranking #15 for “workhorse seo.” Heck, it never occurred to me to optimize
Not too long ago, I gave a talk to a service club about my services with respect to local search engine optimization (SEO) — helping local businesses to show up
For retailers who sell pretty things, it’s easy to think you just need great images of your products on your website. I do agree that for items like furniture, decor,
