We all have word-shortcuts, also known as acronyms. Adults have them — DIY (do it yourself) ASAP (as soon as possible), TMI (too much information). Kids have them. ROFLOL (rolling
A few weeks ago, one of my platforms, I believe it was Constant Contact, I set up two-factor authentication on my account. I know, I know. Two-factor authentication has been
Putting actual staff images on your website — as opposed to “stock” images of people — is a good idea. Stock images have a sterile feel. Pictures of actual staffers
A few tips back, I wrote about how favicons are showing up in search results. Very cool. In this tip, I want to show more how beneficial they are to
If you have a retail store, chances are you have a “storefront” website, that is a site that comes with products pre-loaded that you can feature or not feature on
Many storefront websites have an automated tool to draft title and description tags for their customers. That’s fine. Title tags are critical for good local search engine optimization (SEO). So
There’s a little icon called a favicon that is very helpful to website users and helpful to online branding. They appear in your browser window and help folks recognize that
DISCLAIMER: In the following article, please understand that at all times, I am excluding spammy, no-no SEO practices. After working with web content and local SEO (search engine optimization) for
Goodness, AI is taking the online (and offline) marketing world by storm. When a client told me about ChatGPT earlier in the year — that it did a pretty good