In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must
Last time, I wrote on the advisability of whether or not to delete pages on your website. If they were performing well, I advised leaving them alone. However, sometimes you
Last week I wrote about the value of still having your phone number on your website. Today I want to encourage you to make your phone number a link. That’s
Years ago, I phoned my optometrist for an appointment. The optometrist and his wife were acquaintances from church. Super nice folks. So I phoned their office and I was greeted
I received a notice today rom a company I’ve done business with (high sticker price) and that I may do business with again. They announced their brand new website. I
One of the ways a retailer can plump up a website with helpful information and some SEO punch, is to spotlight the talents and expertise of individual staffers. Your talented
Recently, I went to a website for a service that I was very interested in. At the bottom of the home page was written, “Be sure to sign up for
Today is a quick tip. I often find that when I am assisting on improving a website, one of the first things I do is take the menu items and
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
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