Years ago, I phoned my optometrist for an appointment. The optometrist and his wife were acquaintances from church. Super nice folks. So I phoned their office and I was greeted
I received a notice today rom a company I’ve done business with (high sticker price) and that I may do business with again. They announced their brand new website. I
One of the ways a retailer can plump up a website with helpful information and some SEO punch, is to spotlight the talents and expertise of individual staffers. Your talented
Recently, I went to a website for a service that I was very interested in. At the bottom of the home page was written, “Be sure to sign up for
Today is a quick tip. I often find that when I am assisting on improving a website, one of the first things I do is take the menu items and
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
Here’s a neat SEO tip for local search results that’s an oldie but goodie. Even after all these years, it still helps to place a keyword close to the targeted
Last week, I got an unsolicited email from an SEO company congratulating me that my website was ranking #15 for “workhorse seo.” Heck, it never occurred to me to optimize