Putting actual staff images on your website — as opposed to “stock” images of people — is a good idea. Stock images have a sterile feel. Pictures of actual staffers
There’s a little icon called a favicon that is very helpful to website users and helpful to online branding. They appear in your browser window and help folks recognize that
This was pretty stupid. I am a subscriber to a largish organization who sent me an email announcement. It was about their new website. The announcement was in the form
Many local retail companies had an initial burst of excitement when they first built and launched their Facebook page. At first, regular postings were made. But soon, postings lagged. Heck,
In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
Do you remember the olden’ days (circa 1990s) when websites would serve an introductory page with animation before it served you the home page? At first, they seemed clever, but
If you have a retail store that sells to high-end clients, you know your showroom has to be carefully designed and decorated to reflect the tastes of your clientele. If