In the age of social media, pay-per-click advertising, ads on YouTube, and remarketing, it’s easy to forget about the advantages of email marketing. Yes, we all have email in-boxes crammed
Do you ever have a discussion with your staff about which keyword phrases folks use for your products? For example, do folks search more for couch or sofa?
I’ve written in the recent past about how hard it is to follow all of my own advice with respect to proofreading and time management. Now I have to add
Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top
Would you rather a customer visited your store first or your website? If you’re like most retailers, you say your store. It’s laid out thoughtfully and attractively. Your products shine.
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
Many companies make the mistake of putting lots of pictures on their sites and few, if any, words. This is very common with photographers, designers, furniture stores, flooring companies, etc.
There are two terms you will want to know to discuss with any copywriter who develops content for your website: optimization and conversion. Both are the key ingredients to making
When participating in online forums, message boards, and blogs, please watch what you say. Social media is great for exchanging information. Sometimes criticism is a legitimate part of business. But