Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports?
I spoke to a home improvement retailer recently. He said that he had paid $500 a month to an SEO company to help him rank well organically in search results.
I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to
Recently, I was reviewing a client’s new website and making dozens of polishing tweaks to the content and the search engine optimization writing on the backend. Many of the tasks
So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their
This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I
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