Archives for SEO

YELP. The New Google. Locally.

The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its listings often appear near the top of a Google search
Read More

Waiting For SEO

Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon as my work is completed. It ain’t that easy. Search
Read More

Web Stuff You Don’t Need To Worry About

Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to worry about. These are just off the top of my
Read More

Are All URL Extensions Created Equal?

When the Internet first started, the main URL extensions one could get for a website address were .com, .org, and .net. For whatever reason, .com became the standard that everyone wanted to get, me included. It remains the standard. If
Read More

Fetch as Google Means Faster Indexing

When you add a new page to your website, you want the search engines, especially Google, to list the page as fast as possible. This is called indexing. It used to average seven to ten days for Google’s robots to
Read More

The Importance of 301 Redirects

When you are upgrading to a new website, often your web address (URL) will change for various, if not all, of your pages. In these cases, 301 redirects are of critical importance. Think of a 301 redirect like leaving a
Read More

Develop Portfolio Pages for Your Website

Developing content for your website is a task that requires careful effort. Your content developer must research your business, your products, your services, your special offerings, and more. She must look at what your competitors are doing and evaluate how
Read More

Ghost Analytics Wreckers

In the last year, I’ve noticed that clients sometimes get unusual spikes in traffic in their Google Analytics. I looked at one of them yesterday and there were 50 visits lasting less than a second each. When I looked deeper
Read More