Archives for SEO

Do You Even Need Text On Your Home Page?

Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell  more than words ever will. But if good rankings in search
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Why SEO Is Like A Jigsaw Puzzle

When you open a jigsaw puzzle box, you are confronted with a jumble of puzzle pieces, like up to a 1,000. Unless you’re a veteran jigsaw puzzler (I am not) it can seem like a Herculean task to put it
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The Solution To Longish Web Pages

A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
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SEO Copywriting Is About More Than Websites.

Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit from SEO as well. For example, I recently worked on
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YELP. The New Google. Locally.

The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its listings often appear near the top of a Google search
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Waiting For SEO

Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon as my work is completed. It ain’t that easy. Search
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