A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
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Archives for SEO
SEO Copywriting Is About More Than Websites.
Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit from SEO as well. For example, I recently worked on
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Online Directories Should Be Filled Out Individually. Do Not Automate.
In my last tip, I recommended local businesses claim and fill out their Yelp directory listing. That’s because many customers are now using Yelp apps on their phones to search for local businesses. In addition, Yelp desktop pages rank well
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YELP. The New Google. Locally.
The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its listings often appear near the top of a Google search
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Waiting For SEO
Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon as my work is completed. It ain’t that easy. Search
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Inbound Links. The Easy And The Not-So-Easy Ways To Get Them.
To rank well in search results pages, there are two over-arching principles that the search engines consider. Does your content contain the keyword phrases searchers are looking for? Are there other relevant and quality websites linking to the site’s pages?
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Web Stuff You Don’t Need To Worry About
Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to worry about. These are just off the top of my
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Are All URL Extensions Created Equal?
When the Internet first started, the main URL extensions one could get for a website address were .com, .org, and .net. For whatever reason, .com became the standard that everyone wanted to get, me included. It remains the standard. If
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Fetch as Google Means Faster Indexing
When you add a new page to your website, you want the search engines, especially Google, to list the page as fast as possible. This is called indexing. It used to average seven to ten days for Google’s robots to
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The Importance of 301 Redirects
When you are upgrading to a new website, often your web address (URL) will change for various, if not all, of your pages. In these cases, 301 redirects are of critical importance. Think of a 301 redirect like leaving a
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