I received this question from a client: “Quick question … Are you saying that if you’re optimizing a site for different keywords, that you should have separate pages for different
I recently helped a client overhaul his home improvement website for a high end clientele. It was a ton of work and expensive for the client. As we launched, I
A client of mine was worried because a relative made a comment to him about his company’s Google search results. “You’re not on Google,” he had said. “You have no
Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your
There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at
Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending
Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports?
I spoke to a home improvement retailer recently. He said that he had paid $500 a month to an SEO company to help him rank well organically in search results.
I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to
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