Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top Map showing locations of local businesses Three local business listings
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Archives for SEO
Do You Even Need Text On Your Home Page?
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more than words ever will. But if good rankings in search
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Why SEO Is Like A Jigsaw Puzzle
When you open a jigsaw puzzle box, you are confronted with a jumble of puzzle pieces, like up to a 1,000. Unless you’re a veteran jigsaw puzzler (I am not) it can seem like a Herculean task to put it
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Google Says, “HTTPS Everywhere.” Does Your Website Need It?
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra layer of security. Always a good thing. But if
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The Solution To Longish Web Pages
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
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SEO Copywriting Is About More Than Websites.
Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit from SEO as well. For example, I recently worked on
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Online Directories Should Be Filled Out Individually. Do Not Automate.
In my last tip, I recommended local businesses claim and fill out their Yelp directory listing. That’s because many customers are now using Yelp apps on their phones to search for local businesses. In addition, Yelp desktop pages rank well
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YELP. The New Google. Locally.
The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its listings often appear near the top of a Google search
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Waiting For SEO
Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon as my work is completed. It ain’t that easy. Search
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Inbound Links. The Easy And The Not-So-Easy Ways To Get Them.
To rank well in search results pages, there are two over-arching principles that the search engines consider. Does your content contain the keyword phrases searchers are looking for? Are there other relevant and quality websites linking to the site’s pages?
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