Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your
There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at
Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending
Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports?
I spoke to a home improvement retailer recently. He said that he had paid $500 a month to an SEO company to help him rank well organically in search results.
I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to
Recently, I was reviewing a client’s new website and making dozens of polishing tweaks to the content and the search engine optimization writing on the backend. Many of the tasks
So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs.
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