So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased McGillicuttyLamps.com. It seemed logical at the time. Over the years,
Read More
Archives for SEO
Don’t Follow Buffalo Bill’s Example When Developing Content for Your Website.
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs. So I took a break. I put the presentation completely
Read More
Rank In Local Cities With This SEO Tip. Super Easy.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
Read More
SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
Read More
Shortcut to Find Words On A Web Page Fast
This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
Read More
Why Google My Business Is More Important Than Ever
Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top Map showing locations of local businesses Three local business listings
Read More
Do You Even Need Text On Your Home Page?
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more than words ever will. But if good rankings in search
Read More
Why SEO Is Like A Jigsaw Puzzle
When you open a jigsaw puzzle box, you are confronted with a jumble of puzzle pieces, like up to a 1,000. Unless you’re a veteran jigsaw puzzler (I am not) it can seem like a Herculean task to put it
Read More
Google Says, “HTTPS Everywhere.” Does Your Website Need It?
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra layer of security. Always a good thing. But if
Read More
The Solution To Longish Web Pages
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
Read More
