One of the ways a retailer can plump up a website with helpful information and some SEO punch, is to spotlight the talents and expertise of individual staffers. Your talented
Here’s a neat SEO tip for local search results that’s an oldie but goodie. Even after all these years, it still helps to place a keyword close to the targeted
Last week, I got an unsolicited email from an SEO company congratulating me that my website was ranking #15 for “workhorse seo.” Heck, it never occurred to me to optimize
Not too long ago, I gave a talk to a service club about my services with respect to local search engine optimization (SEO) — helping local businesses to show up
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
I hope my grandchildren don’t peek over my shoulder as I write this tip. “Stupid” is a bad word in their family and they would be scandalized to hear their
I was reworking a page for a client who wanted to rank higher for a certain keyword phrase. I rewrote the page, embedding the phrase in the text and tags,
During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy
Do you ever have a discussion with your staff about which keyword phrases folks use for your products? For example, do folks search more for couch or sofa?
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