Can’t we just write the tags?
Not too long ago, I gave a talk to a service club about my services with respect to local search engine optimization (SEO) — helping local businesses to show up
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Not too long ago, I gave a talk to a service club about my services with respect to local search engine optimization (SEO) — helping local businesses to show up
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
I hope my grandchildren don’t peek over my shoulder as I write this tip. “Stupid” is a bad word in their family and they would be scandalized to hear their
I was reworking a page for a client who wanted to rank higher for a certain keyword phrase. I rewrote the page, embedding the phrase in the text and tags,
During this quarantine, I’ve found myself doing a lot of purging of my home office and home in general. I’ve reorganized and streamlined my office. I even bought a fancy
Do you ever have a discussion with your staff about which keyword phrases folks use for your products? For example, do folks search more for couch or sofa?
One of the most important and often overlooked sections of local websites is the lowly footer. The footer is the section that sits at the bottom of each of your
Lately, I’ve been reading up on the latest and greatest regarding search engine optimization and the recent Google algorithm update. It’s fascinating. Over the years, the basics have pretty much
When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply
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