Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending us bills,” he had said. My client told him, “When
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Archives for SEO
Is SEO as a Standalone Service Good for Local Companies?
Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports? SEO Reports are how most standalone SEO companies justify their
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Are SEO Reports Worthwhile Or Meaningless Bling?
I spoke to a home improvement retailer recently. He said that he had paid $500 a month to an SEO company to help him rank well organically in search results. After six months, he was frustrated at the lack of
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Web Tool Says My Writing Is Bad
I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to me, “On a lot of the pages the SEO tool
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Fine Content Like Fine Stitches
Recently, I was reviewing a client’s new website and making dozens of polishing tweaks to the content and the search engine optimization writing on the backend. Many of the tasks were minor like a semi-colon here and a comma there.
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Easy Fix For Hard-To-Remember, Hard-To-Spell Domain Name
So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased McGillicuttyLamps.com. It seemed logical at the time. Over the years,
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Don’t Follow Buffalo Bill’s Example When Developing Content for Your Website.
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs. So I took a break. I put the presentation completely
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Rank In Local Cities With This SEO Tip. Super Easy.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Shortcut to Find Words On A Web Page Fast
This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I had a client who was trying to find her company’s
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