Archives for SEO

Tell Me I Don’t Need SEO. Please!

Don’t you hate it that people are phoning you and emailing to say that you need search engine optimization, commonly known as SEO? They harass you constantly. Your instincts tell you that most of them are snake oil companies and
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Rank Checking. Accurately.

Recently a client wrote to thank me for helping her get to #1 for the terms “interior+design+her city.” She said that she had been doing searches periodically to see where she ranked. The last time she had checked, she had
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How to Track Keyword Usage. Easy!

Beginners to optimizing their website pages for keywords, soon find themselves overwhelmed by the enormous variety of phrases, synonyms, and abbreviations that folks use to search for products. It’s easy to fall into the trap of optimizing for the same
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Short Copy Easy to Write? Not!

Most of us appreciate short messages that get to the point quickly. That’s what I strive to do with my Easy Web Tips. But being pithy doesn’t mean that the work is less. Often one of my web tips takes
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Outgoing Links vs. Incoming Links

Business owners hear about the benefits of links and sometimes get confused. One client wrote asking me if he should put more outgoing links on his web site. Specifically, he wondered if where he had, say, a Chamber of Commerce
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Just What Are Keywords Anyway?

One of my readers wrote me and asked, “Just what are keywords anyway?” So I thought I would review this basic definition and why it’s very important for website owners. When someone wants information or to purchase something, she usually
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Using Keywords is Like Using Fishing Bait

By now, you probably know that using keywords or key phrases are important to help drive traffic to your website. A good way to think of keywords is to think of them like fishing bait. Different bait brings in different
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