Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more
When you open a jigsaw puzzle box, you are confronted with a jumble of puzzle pieces, like up to a 1,000. Unless you’re a veteran jigsaw puzzler (I am not)
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though,
Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit
In my last tip, I recommended local businesses claim and fill out their Yelp directory listing. That’s because many customers are now using Yelp apps on their phones to search
The online review directory Yelp has been with us for years. There are numerous directories out there, but Yelp has been prominent for some time. Yelp is important because its
Occasionally, I have a local client who doesn’t understand why he can’t just hire me and have his rankings immediately at the top of a search results page as soon
