So your retail store has your family name and has been around for decades: McGillicutty Lamps & Lighting. That meant when it came time to build a website, you purchased
Recently, I was working on a presentation about what local businesses need to know about online marketing. It was going pretty well. But I needed to go exercise my dogs.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their
This tip is super easy and I’m hesitant to write about it except that, recently, I’ve had clients who were very happy when they learned about it. Most recently, I
Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more
When you open a jigsaw puzzle box, you are confronted with a jumble of puzzle pieces, like up to a 1,000. Unless you’re a veteran jigsaw puzzler (I am not)
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra