Archives for SEO

Are All URL Extensions Created Equal?

When the Internet first started, the main URL extensions one could get for a website address were .com, .org, and .net. For whatever reason, .com became the standard that everyone wanted to get, me included. It remains the standard. If
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Fetch as Google Means Faster Indexing

When you add a new page to your website, you want the search engines, especially Google, to list the page as fast as possible. This is called indexing. It used to average seven to ten days for Google’s robots to
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The Importance of 301 Redirects

When you are upgrading to a new website, often your web address (URL) will change for various, if not all, of your pages. In these cases, 301 redirects are of critical importance. Think of a 301 redirect like leaving a
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Develop Portfolio Pages for Your Website

Developing content for your website is a task that requires careful effort. Your content developer must research your business, your products, your services, your special offerings, and more. She must look at what your competitors are doing and evaluate how
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Ghost Analytics Wreckers

In the last year, I’ve noticed that clients sometimes get unusual spikes in traffic in their Google Analytics. I looked at one of them yesterday and there were 50 visits lasting less than a second each. When I looked deeper
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Avoid SEO Awful Copywriting

Many companies provide template websites to specific industries. Local companies can buy “storefront” websites that provide huge catalogs for online shoppers. This can be a very efficient and affordable way to have a robust website without starting from scratch. Sometimes
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Even Clumsy SEO Practices Can Work

I have a freelancer friend who reads my web tips and tries to incorporate search engine optimization on her website. She sometimes complains her rankings aren’t where they should be … and she’s right. When I look at her web
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Should I Use Both SEO and Pay Per Click Campaigns?

Sometimes my search engine optimization clients ask me if they should also use Google AdWords. Other times, I initiate the conversation and recommend that they do so. Both SEO and AdWords, also known as pay-per-click listings, will put your company
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Tell Me I Don’t Need SEO. Please!

Don’t you hate it that people are phoning you and emailing to say that you need search engine optimization, commonly known as SEO? They harass you constantly. Your instincts tell you that most of them are snake oil companies and
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Rank Checking. Accurately.

Recently a client wrote to thank me for helping her get to #1 for the terms “interior+design+her city.” She said that she had been doing searches periodically to see where she ranked. The last time she had checked, she had
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