Archives for Copywriting

Rarely Use an Ampersand. A What?

This is an ampersand: Just in case you don’t know, it means “and.” I often find that new clients have text on their websites where they use the ampersand — inappropriately — in their body copy: Sofas & chairs are
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Polish Your Web Pages by Using En and Em Dashes

Today’s tip is a “polishing” tip — something that will help make your web pages look more polished. I see many websites which use hyphens when there should be dashes. Hyphens are very short little guys (-). They are mainly
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How to Write a Blog, Painlessly

In my last tip, I discussed how to easily come up with ideas for topics for your blog posts, primarily by keeping a blog ideas notebook. In this tip, I will show you my method for how to write a
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Creating Good Web Content Is Not “Fun”

I was at a business gathering listening to a web developer describe his services. He waxed eloquently about how he could build this and he could build that, and then he said, “You just add the content, the fun part!
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Avoid SEO Awful Copywriting

Many companies provide template websites to specific industries. Local companies can buy “storefront” websites that provide huge catalogs for online shoppers. This can be a very efficient and affordable way to have a robust website without starting from scratch. Sometimes
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Turning New Content into a Workhorse

A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
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