This is an ampersand: Just in case you don’t know, it means “and.” I often find that new clients have text on their websites where they use the ampersand — inappropriately — in their body copy: Sofas & chairs are
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Archives for Copywriting
Focus at Will: Get Focused with Non-Distracting Music
I find writing content and analyzing data with respect to websites requires intense focus. To help my concentration, I’ve always liked listening to music while I work. But whether I was listening to a favorite CD or an online radio
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Polish Your Web Pages by Using En and Em Dashes
Today’s tip is a “polishing” tip — something that will help make your web pages look more polished. I see many websites which use hyphens when there should be dashes. Hyphens are very short little guys (-). They are mainly
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How to Write a Blog, Painlessly
In my last tip, I discussed how to easily come up with ideas for topics for your blog posts, primarily by keeping a blog ideas notebook. In this tip, I will show you my method for how to write a
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I Started a Blog and Don’t Know What to Write!
Did you start a blog six months ago, write three posts, and then quit? How about a year ago? Or three years ago? It happens. Personally, I think most people fail because they are too ambitious when they start. They
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Spinning Straw into Gold with a Good Commercial Writer
Sometimes when I take on a new client who has a lot of pages already written on his website and they aren’t bad, I wonder how I am going to improve on them? Then I dive in … I do
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Creating Good Web Content Is Not “Fun”
I was at a business gathering listening to a web developer describe his services. He waxed eloquently about how he could build this and he could build that, and then he said, “You just add the content, the fun part!
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Make Sure Your Written Content Isn’t Borrowed, Lifted, or Stolen
The words, or written content, on websites are often overlooked and undervalued by business owners in both the services and retail world. Owners hire a web development firm to design their sites and then think the writing is going to magically
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Avoid SEO Awful Copywriting
Many companies provide template websites to specific industries. Local companies can buy “storefront” websites that provide huge catalogs for online shoppers. This can be a very efficient and affordable way to have a robust website without starting from scratch. Sometimes
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Turning New Content into a Workhorse
A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
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