Yours, Theirs, Its
So I’m continuing on my grammar streak right now in my web tips. Last week I shared a tip about thats. As mentioned in that tip, I have developed a
So I’m continuing on my grammar streak right now in my web tips. Last week I shared a tip about thats. As mentioned in that tip, I have developed a
I like my web copy to be smooth. I want readers to glide across it like a talented ice skater. So when I wrote my last tip — You Not
When writing your web pages, remember the best grammatical voice to use is the 2nd person, i.e. you, your. The second person voice is the longstanding, proven gold standard for
Last year was a tough year for most retail stores. As a service provider, it’s been tough for me, too. Many clients paused or stopped their work. As I reflect
Recently, I received an e-newsletter from a writer colleague, Peter Bowerman. I so identified with his process, I thought it might be of interest to you. I am sharing this
In my last tip, I discussed putting a link to a new or updated web page on your social media in order to get indexed quickly by Google. In this
I’ve been working on a website for a client. His site was dated, terrible on mobile, contained bleh content, was poorly formatted, and wasn’t search engine optimized. I’ve know the
Sometimes people look at me like I have two heads when I try to explain what I do. In part it’s because I freelance and am not an ad agency
I remember when my daughter was in high school and helping a friend with algebra. My daughter said, “She really gets the concepts, her problem is she makes mistakes because
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