I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
Read More
As a web content developer, I am very organized. When I take on a new project I systematically set to work. The first phase involves deep research to get all the information I could possibly need to complete the project
Read More
Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
Read More
This is going to be a short web tip. And easier than easy. But, considering how we are all so time-challenged, following it is not so easy. The nice thing about web pages, as opposed to print media, is that
Read More
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more than words ever will. But if good rankings in search
Read More
Anyone who has to write content of any sort sometimes faces “writer’s block” — that wonderful feeling when you sit down at your computer screen and you hear the crickets singing. We’ve all seen the movies where the writer goes
Read More
Imagine you’re an interior designer and you’re hired to decorate an entire house. You bring all your talent, experience, and wisdom to the project. You consult with the owners to understand their personality, their tastes, and their lifestyle. The result?
Read More
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
Read More
In a prior tip, I discussed the value of having web sites with responsive design. With responsive design, your website reassembles the content to look good on mobile devices. However, as a writer, I’ve discovered a problem. Responsive design can
Read More
Although I don’t see it as often as I used to, I still run across consumer web sites that have headlines on their home page saying “Welcome.” Really? Companies have an opportunity, front-and-center, to make their best effort to
Read More
