The See-Touch Advantages of Your Brick and Mortar Store
I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a
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I was talking with a client, Mike Robinson of Robinson’s Interiors, and he was telling me how one of his sons had sworn off buying online. Now this was a
When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply
Sometimes in the course of developing web content, I need to have recorded information transcribed. Usually, it’s an interview of a lengthy conversation. It’s tedious to go through and transcribe
A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write
Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your
It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures
Years ago, when I was writing magazine articles the editors would often send a style guide for their publications. One of the guides suggested to “de-that” your article before submitting.
There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at
Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending
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