One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work year-end and year-out with little to no changes. For example,
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Archives for Copywriting
Panic Early. When Writing Web Content.
Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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Rank In Local Cities With This SEO Tip. Super Easy.
Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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No Deadline? Create One. To Improve Web Content.
Recently, my daughter asked me to help my granddaughter Julia, age 6, to help her with a drill sheet of math problems. Julia knew how to do the math but a page full of problems was daunting. At first she
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SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Developing Web Content With Whack-A-Mole Creativity
As a web content developer, I am very organized. When I take on a new project I systematically set to work. The first phase involves deep research to get all the information I could possibly need to complete the project
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Best Ever Team Brainstorming Tip
Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
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Check Every Single Change You Make On Your Website. Always.
This is going to be a short web tip. And easier than easy. But, considering how we are all so time-challenged, following it is not so easy. The nice thing about web pages, as opposed to print media, is that
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Do You Even Need Text On Your Home Page?
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more than words ever will. But if good rankings in search
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Writer’s Block? Start Anywhere.
Anyone who has to write content of any sort sometimes faces “writer’s block” — that wonderful feeling when you sit down at your computer screen and you hear the crickets singing. We’ve all seen the movies where the writer goes
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