Most local retail stores want their web pages to turn up for relevant keywords plus relevant cities. Naturally, you want your store to show up in the city you are located in, but you may also be able to show
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Archives for Copywriting
No Deadline? Create One. To Improve Web Content.
Recently, my daughter asked me to help my granddaughter Julia, age 6, to help her with a drill sheet of math problems. Julia knew how to do the math but a page full of problems was daunting. At first she
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SEO Friendly Platforms May Be Misleading
I’ve noticed that many platforms for building websites are touting their products as “SEO Friendly.” My concern is that folks who purchase and use these platforms will think that their search engine optimization (SEO) comes with their platforms. Definitely, wrong.
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Developing Web Content With Whack-A-Mole Creativity
As a web content developer, I am very organized. When I take on a new project I systematically set to work. The first phase involves deep research to get all the information I could possibly need to complete the project
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Best Ever Team Brainstorming Tip
Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
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Check Every Single Change You Make On Your Website. Always.
This is going to be a short web tip. And easier than easy. But, considering how we are all so time-challenged, following it is not so easy. The nice thing about web pages, as opposed to print media, is that
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Do You Even Need Text On Your Home Page?
Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell more than words ever will. But if good rankings in search
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Writer’s Block? Start Anywhere.
Anyone who has to write content of any sort sometimes faces “writer’s block” — that wonderful feeling when you sit down at your computer screen and you hear the crickets singing. We’ve all seen the movies where the writer goes
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Keep Web Content Writer In The Loop
Imagine you’re an interior designer and you’re hired to decorate an entire house. You bring all your talent, experience, and wisdom to the project. You consult with the owners to understand their personality, their tastes, and their lifestyle. The result?
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The Solution To Longish Web Pages
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
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