Archives for Copywriting

Best Ever Team Brainstorming Tip

Five years ago and exactly 100 tips back, I wrote about a lesson I learned about brainstorming that is absolutely essential if you work with people, whether it’s running a furniture business or an auto repair shop. I’m dusting it
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Do You Even Need Text On Your Home Page?

Sometimes I have a client who balks at putting virtually any words on the home page. He wants just images, no words. Yes, pictures of gorgeous products will sell  more than words ever will. But if good rankings in search
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Writer’s Block? Start Anywhere.

Anyone who has to write content of any sort sometimes faces “writer’s block” — that wonderful feeling when you sit down at your computer screen and you hear the crickets singing. We’ve all seen the movies where the writer goes
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Keep Web Content Writer In The Loop

Imagine you’re an interior designer and you’re hired to decorate an entire house. You bring all your talent, experience, and wisdom to the project. You consult with the owners to understand their personality, their tastes, and their lifestyle. The result?
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The Solution To Longish Web Pages

A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though, as it was broken up into thematic chunks of information
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The Problem With Headlines And Responsive Design

In a prior tip, I discussed the value of having web sites with responsive design. With responsive design, your website reassembles the content to look good on mobile devices. However, as a writer, I’ve discovered a problem. Responsive design can
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Welcome? Not!

Although I don’t see it as often as I used to, I still run across consumer web sites that have headlines on their home page saying “Welcome.”   Really? Companies have an opportunity, front-and-center, to make their best effort to
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Web Stuff You Don’t Need To Worry About

Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to worry about. These are just off the top of my
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What Should It Cost To Develop Web Pages?

I often find that owners don’t know how to budget for improving their websites with respect to their page content, which largely involves the writing of their web pages. To develop or write a web page well enough to make
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