Archives for Copywriting

Avoid SEO Awful Copywriting

Many companies provide template websites to specific industries. Local companies can buy “storefront” websites that provide huge catalogs for online shoppers. This can be a very efficient and affordable way to have a robust website without starting from scratch. Sometimes
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Turning New Content into a Workhorse

A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web developer. This is an easy task for me to do
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“I Like You Guys.” Web Content That Works!

This recently happened to one of my clients: A prospect came into my client’s business because of what he had read on their website. He said, “I like you guys.” That’s the kind of response you should be looking for
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Ad Testing: Allstate Didn’t Test Mayhem

As a solo-professional, I used to get intimidated by big marketing firms with research departments who had the resources to “test” all their marketing efforts. Gradually, I got over it because … • My clients are mostly smaller guys who
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About Us Page from Hell. TMI.

I like to encourage my local clients to show their personalities on their About Us page. I tell them to share some personal information, be real. It helps visitors to connect and relate to the owners and staffers of a
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Can You Write A Blog in 5 Minutes?

Not too long ago, I gave a talk to a service group. A very busy woman got very enthusiastic about the possibilities of improving her business website. She called me later and during our discussion she said she was very
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