Archives for Copywriting

Web Tool Says My Writing Is Bad

I had developed a large amount of content for a website and was working with the web developer to ensure it was properly uploaded. At one point he said to me, “On a lot  of the pages the SEO tool
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Fine Content Like Fine Stitches

Recently, I was reviewing a client’s new website and making dozens of polishing tweaks to the content and the search engine optimization writing on the backend. Many of the tasks were minor like a semi-colon here and a comma there.
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See A Mistake? Let The Webmaster Know.

Recently I was updating some content I had written for a client. I had originally written it about four years ago. It was a lengthy sales landing page that was used for the company’s AdWords campaign. The page is a
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Malingering About Uploading Testimonials

I’ve written in the recent past about how hard it is to follow all of my own advice with respect to proofreading and time management. Now I have to add keeping my testimonial page updated on my own website. I’m
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An Easy Proofreading Tip: Use Text-To-Talk

A number of years ago I wrote a tip entitled 3 Proofreading Secrets for Mostly Error-Free Website Pages. The third tip suggested that you print out your newly drafted page and slowly read it out-loud. That’s still a good tip,
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Take Your Own Medicine. Advice That Is.

As a successful business owner, I’m sure you have had people come to you for get-ahead-business advice. Of course, you’ve generously shared what you knew. I know that I do. But a good question to ask yourself is how well
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The Long Shelf Life Of Web Pages

One of the coolest things about developing content for your website is the incredibly long shelf life of your efforts. I have written pages for clients that continue to work year-end and year-out with little to no changes. For example,
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Panic Early. When Writing Web Content.

Remember writing term papers in high school? Two days before it was due, you panicked. You had done absolutely nothing on the project. As your deadline loomed, you pictured yourself as the first high school flunk-out in your family. So
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