
Make Your Text ETU
We all have word-shortcuts, also known as acronyms. Adults have them — DIY (do it yourself) ASAP (as soon as possible), TMI (too much information). Kids have them. ROFLOL (rolling

We all have word-shortcuts, also known as acronyms. Adults have them — DIY (do it yourself) ASAP (as soon as possible), TMI (too much information). Kids have them. ROFLOL (rolling

When I first started out in my web copywriting career, I often had clients who had been in business many years. It was a cool copy point to say, “We’ve

In my Easy Web Tip 339 a few weeks back, I discussed what to do when your image doesn’t show up properly in a Facebook post based on a web

Goodness, AI is taking the online (and offline) marketing world by storm. When a client told me about ChatGPT earlier in the year — that it did a pretty good

Occasionally, a client suggests deleting a website page that no longer seems important. Unless there is something terribly wrong with the page, I always advise checking out its performance first.

Here’s a neat SEO tip for local search results that’s an oldie but goodie. Even after all these years, it still helps to place a keyword close to the targeted

For retailers who sell pretty things, it’s easy to think you just need great images of your products on your website. I do agree that for items like furniture, decor,

It’s easy to get wrapped up in our technical knowledge about our products or services. We’ve worked hard to know what we know. We’re proud of that knowledge, and sometimes

With all the digital marketing platforms today — Facebook, Instagram, Google My Business, Yelp, etc. — sometimes owners neglect their websites. Despite all the newer options, your company’s website remains