When Those SEO Types Send You an Email

Last week, I got an unsolicited email from an SEO company congratulating me that my website was ranking #15 for “workhorse seo.” 

Heck, it never occurred to me to optimize a page for “workhorse SEO.” That’s what’s known in the biz as a “longtail” keyword phrase. That means it doesn’t get very many searches, so it’s easy to rank for … and sometimes the few visits it gets are worthwhile visits.

Anyhoo, the company wanted to pitch me their linking services to move me up to #1 or #2 for the phrase. Now I never buy links (another story), but I decided to investigate a little.

After some quick research, I found “workhorse seo” gets about 10 searches a month.

Definitely, not a keyword phrase I would want to put a lot of effort into, let alone money.

But it was worth putting in a teensy weensy bit of effort. So I opened up the page and punched up the phrase “workhorse seo” … that is embedding it a time or three more on the page and in the tags.

The result was after a few days I moved up to #9. A few more days and my site was up to #6. 

At least now I am on the first page of a Google search for the phrase, as opposed to the second page. If I wanted to be really serious about it, I could add some additional copy, but I don’t think it’s worth my time.

Still by moving up to the first page of a Google search, maybe it’ll get me a client. See the page here.

Easy Web Tip 313: When you get emails from SEO companies, sometimes they’ll give you information you can use.

Let's Keep in Touch!

Sign up for my Easy Web Tips newsletter and I’ll send you two of my hottest web checklists for free!

“I read a lot of newsletters and most are work just to get through. Yours is an enjoyable, informative breeze.” – Michael Katz, Blue Penguin Development

schedule a free strategy call

Want to learn more? Let’s chat for 15 minutes.