Archives for Business Columns

The Year of Online Video Marketing

Online video marketing has been around for a long time, but this is the year I plan to really push my clients to put some video on their websites. Until recently, I’ve been ambivalent about putting video on websites. This
Read More

18 Common Mistakes to Avoid on Your Website

Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words, the links, the navigation, the keywords, and more. It ain’t
Read More

10 Ways to Increase Your Online Presence 1,250 Times

Most businesses have weekly staff meetings. But how many include “Increasing Our Online Presence” on their weekly agenda? I suspect very few. That’s a shame. Weekly meetings are a wonderful way to ensure that your online presence is always fresh
Read More

‘Splainin My Job

Boy, it’s tough to do what I do. People just don’t “get” my profession. Here’s a typical conversation: HE: “What do you do, Kathy?” ME: “I’m a writer.” That’s a good opener. At least it always captures interest. HE: “Oh?
Read More

How to Write a Blog and Stay on Schedule

Did you start a blog six months ago, write three posts, and then quit? How about a year ago? Or three years ago? It happens. Personally, I think most people fail because they are too ambitious when they start. They
Read More

Bad Stuff Happens to Business Websites

When working with smaller companies, I always try to stress the need to maintain as much control over their websites as possible. Unfortunately, I’ve run into folks who have given too much power to web developers whose ethics are less
Read More