Archives for Business Columns

10 Basics to Quality Link Building

My business is developing website content that is search engine optimized for higher search rankings. Search engine optimization is primarily about the writing of content. But incoming links are also very, very important to successfully ensure the highest possible results.
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Good SEO but Poor Web Content Writing

Imagine your business is at the top of search engine result pages for critical keywords in your city. You don’t have to pay Google a dime for this great listing. But what if once your prospect gets to your website,
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Disorganization? What’s That?

A Case Study of David Allen’s GTD System Three years ago, in 2007, I spent my Thanksgiving break reorganizing my office. You’re probably expecting me to say that I was handicapped when it came to organization and my office was
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How American Idol Can Make Your Website a Star

You can learn a lot from watching American Idol year after year. That’s because American Idol offers real lessons about what makes a star. When the top 24 are selected, there are so many wonderful singers that I always wonder,
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15 Ways to Drive Traffic to Your Website

You’ve updated your new website, congratulations! Now what? How do you drive traffic to it? You may know of a few ways, but do you know all of them? Below is a list of how to drive traffic to your
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A Primer on Search Engine Optimization (SEO)

Okay, I can’t tell you everything you need to learn about search engine optimization (SEO) in700 words. But I can tell you what you, as a small business owner, need to know when looking for help in this area. First
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Why Websites Look Terrific, but Under-Perform

Over the years, I’ve worked with numerous business owners who have spent a considerable chunk of change building their websites. Then they sit back and wait for results … but the results are often less than stellar. The owner is
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