When was the last time you called a large company and had a live person answer the phone? It seems impossible, but that actually happened to me when I called
I really dislike ads where businesses tout their honesty and integrity. These businesses may be the most honest establishments around, but it seems blatantly self-serving when they say, “Integrity is
I am a child of the Central Valley in California. Farmers and ranchers and cowboys settled our fertile land. So I grew up with a Western accent and mispronouncing words.
REVERSE TYPE is light or bright letters against a dark background. It is difficult for the reader to read and can even hurt his eyes. Below is a sample of
Advertising is a “necessary evil” for most small businesses. It’s expensive and the “return on investment” isn’t always readily apparent. Often most businesses are so mystified by the process that
How would you like to improve your writing today? If you use five simple steps, your writing will improve significantly. Let’s work on this paragraph. You want your writing to
In addition to my copywriting, I also edit a local lifestyle magazine. As we are still a fledgling operation, sometimes I get involved with the advertising sales. With the dwindling
This article first appeared in Floor Covering News. It’s amazing how many floor covering companies still don’t have quality professional websites up and running. Yes, if you have a strong
This article first appeared in Floor Covering Weekly. It tells how a good web writer can help gather testimonials to use for website content, brochures, print ads, and more. If