This article first appeared in Casual Living Okay, you have a website. And it looks pretty good. It has a fantastic gallery of your most impressive all-weather outdoor furniture. Or
With apologies to President Abraham Lincoln, below is a sample of how bad formatting can make even well-written material difficult to read on the Web or in print. The Gettysburg
You’ve had a website now for a few years and you’re pretty happy with it. Your site lists your products and services in some detail. It lists the brand names
The future of print media is in flux. Newspapers and magazines are trimming their pages and their staffing, as subscribers and advertisers dwindle. One thing for certain, the Internet isn’t
I’ve noticed a recent trend with respect to video being used on websites. Often I will visit a home page and almost as soon as the page opens, a video
This article first appeared in Window Fashion VISION Magazine. 1. Build that darn website! This may sound obvious, but too many interior designers still don’t have websites, or maybe they
A couple of weeks ago, I received a phone call from someone who wanted to engage my services. I asked him why he phoned me and he said, “When I
As a solo-professional, I used to get intimidated by big marketing firms with research departments who had the resources to “test” all their marketing efforts. Gradually, I got over it
I like to encourage my local clients to show their personalities on their About Us page. I tell them to share some personal information, be real. It helps visitors to