This article first appeared on FloorBiz.com. Many floor-covering dealers exclusively use stock or corporate images on their websites. While these images are beautiful and professionally photographed, if you are a

This article originally appeared in FloorBiz.com. In my last column, I wrote that if you are a floor covering dealer, you should have portfolio pages on your website. Portfolio pages

It’s always something! It was bad enough you had to deal with getting a web site up and running. Now they’re telling you, you gotta have a blog, a Facebook

Author’s Note: The article below reflects my experience with companies with respect to their website marketing and traffic issues. Please forgive the rant nature of the piece. My concerns reflect

Most business owners hate social media. I don’t blame them. They have enough to do and now there’s this gorilla in the room that refuses to be ignored. I’m going

How would you like to be quoted as a flooring or retail entrepreneurial expert in Forbes, Sports Illustrated, Popular Science, House Beautiful, or even the Wall Street Journal? Or how

Commercial Web sites have much in common with old media — print ads, television commercials, radio spots, direct mail, etc. But some things are distinct and new. The new things

After we’ve made-over their web sites, my clients often tell me, “People are coming in and telling us they found our web site very helpful.” Helpful. That’s the word you

I spoke with a business associate in the Fresno area not too long ago. He mentioned that he was rebuilding his website and then said, “I’m working with the Web