This article first appeared in Floor Covering News. It’s amazing how many floor covering companies still don’t have quality professional websites up and running. Yes, if you have a strong

This article first appeared in Floor Covering Weekly. It tells how a good web writer can help gather testimonials to use for website content, brochures, print ads, and more. If

This article first appeared in Floor Covering News. What if you had access to “million dollar” marketing research for your flooring company, it cost you absolutely nothing, and you didn’t

This article first appeared in Casual Living Okay, you have a website. And it looks pretty good. It has a fantastic gallery of your most impressive all-weather outdoor furniture. Or

With apologies to President Abraham Lincoln, below is a sample of how bad formatting can make even well-written material difficult to read on the Web or in print. The Gettysburg

You’ve had a website now for a few years and you’re pretty happy with it. Your site lists your products and services in some detail. It lists the brand names

The future of print media is in flux. Newspapers and magazines are trimming their pages and their staffing, as subscribers and advertisers dwindle. One thing for certain, the Internet isn’t

I’ve noticed a recent trend with respect to video being used on websites. Often I will visit a home page and almost as soon as the page opens, a video

This article first appeared in Window Fashion VISION Magazine. 1. Build that darn website! This may sound obvious, but too many interior designers still don’t have websites, or maybe they